Analytics Manager

<p><span style="font-size: 11pt">Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities—our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.</span></p><p><br></p><p><span style="font-size: 11pt">At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning — ensuring that AI is embedded in how we think, operate, and grow.</span></p><p><br></p><p><span style="font-size: 11pt">If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday—keep reading.</span></p><p><br></p><p><span style="font-size: 11pt">Seer is a remote-first agency and a </span><a style="font-size: 11pt" href="https://bcorporation.net/directory/seer-interactive">Certified B-Corp</a><span style="font-size: 11pt">, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours.</span></p><p><br></p><p> </p><p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 6pt;"><span style="font-size: 12pt; font-family: Arial, sans-serif;">You, the Analytics Manager of our dreams, are the connective tissue between business strategy, customer behavior, experimentation, and measurement. You understand that modern analytics goes far beyond implementation, it requires helping clients navigate increasingly fragmented, AI-influenced customer journeys while building measurement strategies that drive confident decision-making.</span></p> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 6pt;"><span style="font-size: 12pt; font-family: Arial, sans-serif;">In this role, you will architect measurement solutions, lead experimentation initiatives, validate marketing hypotheses, and help clients understand the causal impact of their digital investments. You’ll work closely with clients and internal teams to develop scalable analytics frameworks, implement advanced tracking strategies, and evolve how organizations measure success in an AI-powered world.</span></p> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 10pt;"><span style="font-size: 12pt; font-family: Arial, sans-serif;">This is an Account Manager role at Seer, you are a client-facing practitioner who owns relationships, drives strategy, and delivers results. You are equally comfortable discussing data layers and tag governance as you are facilitating conversations around KPIs, GEO test design, incrementality, and business outcomes.</span></p> <p></p> <p></p><p><br></p><b>Role Highlights</b><div> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Support Seer’s GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Work cross-functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI-driven customer experiences influence awareness, behaviors, conversions, and loyalty</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Help clients evolve beyond traditional funnel reporting toward modern measurement frameworks that reflect nonlinear customer journeys</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"><span style="font-size: 12pt;">Use Claude and other AI tools to generate analytical outputs, then translate those findings into clear, confident narratives for client stakeholders and executive audiences</span></li> </ul> </div><p><br></p><b>Essential Skills</b><div> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have deep expertise in platforms such as Google Analytics 4 and Adobe Analytics, including implementation, auditing, QA, and strategic measurement planning</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have experience designing scalable measurement frameworks tied to business outcomes rather than vanity metrics</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have experience designing and evaluating Test & Learn programs, including hypothesis development, success criteria, incrementality measurement, and causal inference methodologies</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You are eager to learn GEO (Generative Engine Optimization) measurement. This is an emerging discipline and we will build this capability together. What matters is your curiosity and analytical instincts, not existing credentials</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have Tag Management System (TMS) strategy & expertise with platforms such as Google Tag Manager, Tealium iQ, and Adobe Launch</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have exposure to JavaScript, HTML, CSS, Dev Tools, and data layer architecture</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You are comfortable working in BigQuery or similar cloud data warehouses to query, validate, and interpret measurement data</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have strong communication skills with the ability to explain technical concepts and analytical findings to non-technical stakeholders, including executive audiences</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have advanced analytics implementation expertise involving behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You are comfortable discussing incrementality, lift analysis, holdout methodologies, and causal inference concepts</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have the ability to work effectively in AI tools particularly Claude to accelerate analysis, structure findings, and produce client-ready outputs</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have strong organizational and project management capabilities</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You are able to communicate effectively with technical and non-technical stakeholders, including translating data findings into executive-ready narratives</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have a genuine curiosity around emerging AI technologies and how they impact discoverability, customer behavior, and digital measurement</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">You have a passion for mentoring teammates and elevating analytics capabilities across teams</span></p> </li> </ul> </div><p><br></p><b>30/60/90 Day Goals</b><div> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><strong><span style="font-size: 12pt; font-family: Arial, sans-serif;">Within 30 Days</span></strong></p> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Develop a strong understanding of Seer’s analytics methodologies, client portfolio, and AI/GEO measurement philosophy</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Begin contributing to implementation audits, QA processes, and measurement strategy engagements</span></p> </li> </ul> <br> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><strong><span style="font-size: 12pt; font-family: Arial, sans-serif;">Within 60 Days</span></strong></p> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Independently manage analytics workstreams across multiple client engagements</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Participate in GEO measurement initiatives and experimentation planning sessions</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Support hypothesis creation, KPI selection, and test design for client optimization programs</span></p> </li> </ul> <br> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><strong><span style="font-size: 12pt; font-family: Arial, sans-serif;">Within 90 Days</span></strong></p> <ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;"> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Lead measurement strategy conversations with clients</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Independently support GEO Test & Learn engagements from planning through analysis</span></p> </li> <li style="font-size: 12pt; font-family: Arial, sans-serif;"> <p style="line-height: 1.2; margin-top: 0pt; margin-bottom: 4pt;"><span style="font-size: 12pt;">Help clients interpret experimental outcomes and translate findings into actionable next steps</span></p> </li> </ul> </div><p><br></p><b>Benefits & Compensation</b><ul> <li><strong>Total compensation</strong> for this role is 75,000-95,000</li> <li>Your final offered compensation will be determined by your skills and experience</li> <li>Evaluation of comp at least once a year</li> <li><a rel="noopener noreferrer" href="https://www.seerinteractive.com/careers" class="postings-link">Benefit highlights</a></li> </ul><p><br></p><p></p> <p><span style="font-size: 11pt;">Ready to apply? <b>Ditch the cover letter — we don’t need it.</b> We’d rather see your AI chops. Use our<b> </b></span><a style="font-size: 11pt;" href="https://www.seerinteractive.com/insights/use-this-gpt-to-self-assess-your-marketing-ai-career-maturity"><b><u>Marketing Career AI Self-Assessment GPT</u></b></a><span style="font-size: 11pt;"> to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we’d like to meet with!</span></p><p><br></p><p><i>Have questions about recruitment at Seer? Check out our</i> <a href="https://chatgpt.com/g/g-5n307RGt5-guide-to-talent-acquisition-at-seer"><u><i>Custom GPT: Guide to Talent Acquisition at Seer</i></u><i> </i></a><i>to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.</i></p><p><br></p><p><i>As a </i><a href="https://www.seerinteractive.com/b-corp">B-Corp Certified</a><i> organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.</i></p><p><br></p><p><i>Not ready to apply but want to keep in touch? </i><a class="postings-link" href="https://www.seerinteractive.com/seer-shares-sign-up/?signup_show=email,name,interests,subscriptions&signup_subscriptions=weekly,career"><i>Stay connected via our monthly Career Update newsletter!</i></a><i> We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).</i></p><p><br></p><p>#LI-Remote </p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...