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Content Marketing Manager, Market Research
<p><strong>We’re Changing the PropTech Industry</strong></p> <p>We’re a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. Our focus is on our category-leading AI and data SaaS products with triple-digit growth rates. </p> <p>We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. And, we're looking for exceptional people to help further accelerate our growth.</p> <p>While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital. </p> <p><strong>About Our Products</strong></p> <p><a href="https://www.apartmentiq.io/">ApartmentIQ</a> is the all-in-one data platform powering smarter decisions across multifamily - covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company, <a href="https://www.hiremaven.ai/">MavenAI</a>, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.</p> <p><strong>The Role</strong></p> <p>We’re hiring a Content Marketing Manager to turn ApartmentIQ data into the content that defines how the multifamily industry thinks about pricing, supply, and competition. You’ll act as a multifamily analyst using Explore Pro, our market research platform, for insights, then translate them into newsletters, social, email, blog content, reports, and beyond.</p> <p>You build content systems that produce, optimize, and distribute at scale. You’ll be the connective tissue between our data and the market. </p> <p>This is a high-ownership IC role reporting to the VP of Marketing. You’ll partner closely with GTM teams as well as the Exec team.</p> <p><strong>What You’ll Do:</strong></p> <ul> <li> <p>Data Analysis & Insights Synthesis</p> </li> <ul> <li>Data Mining: Ability to navigate complex proprietary data platforms (e.g., Explore Pro) to identify market-moving trends in multifamily rent, concessions, and supply pipelines.</li> <li>Insight Translation: Mastery of converting raw data points into actionable market intelligence and "must-read" narratives for industry stakeholders.</li> <li>Data Integrity & QA: Rigorous attention to detail to ensure 100% accuracy in data reporting, protecting the brand’s reputation as a single source of truth.</li> </ul> </ul> <ul> <li> <p>Multi-Format Narrative Excellence</p> </li> <ul> <li>Cross-Channel Copywriting: Proficiency in adapting a core data story into diverse formats, including white papers, executive emails, social posts, and short-form video scripts.</li> <li>Visual Storytelling: Competency in designing or directing the creation of charts and data visualizations that make complex multifamily dynamics easy to digest.</li> <li>Editorial Management: Proven ability to manage a high-velocity editorial calendar, ensuring consistent output across newsletters, blogs, and LinkedIn.</li> </ul> </ul> <ul> <li> <p>Content Operations</p> </li> <ul> <li>Workflow Design: Experience building content using LLMs (Claude, ChatGPT) to scale drafting, repurposing, and personalization.</li> <li>Voice Preservation: Ability to use AI as a leverage tool while maintaining a distinct, human-centric brand voice and avoiding "generic" AI-generated output.</li> </ul> </ul> <ul> <li> <p>Growth Marketing & Performance Measurement</p> </li> <ul> <li>Omnichannel Distribution: Skill in orchestrating content across owned (email/blog), earned (industry citations), and paid channels.</li> <li>Attribution & Analytics: Ability to measure and report on content ROI through metrics like organic traffic and social reach.</li> <li>Franchise Development: Strategic thinking required to build "compounding" content series (e.g., recurring monthly/quarterly reports) that build long-term audience loyalty.</li> </ul> </ul> <ul> <li> <p>Strategic Collaboration</p> </li> <ul> <li>Product Marketing Partnership: Ability to collaborate with product teams to translate technical features and data enhancements into value-driven launch content.</li> <li>Market Reactivity: Agility to produce high-quality "newsjacking" content tied to major industry moments, such as M&A activity or NMHC data releases.</li> </ul> </ul> <p><strong>What We’re Looking For:</strong></p> <ul> <li>4–7 years of multifamily research, analysis, or journalism experience, working closely with marketing, ideally at a data-rich Real Estate company</li> <li>Experience owning an editorial calendar and shipping consistently against deadlines.</li> <li>Demonstrable track record building and shipping AI-native content workflows: You can describe your stack and show examples of content you produced with AI in the loop that performed.</li> <li>Strong analytical foundation: You can navigate a data platform, ask the right questions, and translate findings into a narrative without losing precision.</li> <li>Working knowledge of SEO fundamentals: Keyword research, on-page, internal linking, technical basics, and emerging AEO/GEO best practices.</li> <li>Comfort with a marketing stack: CMS, email platforms (HubSpot), social schedulers, GA4, Search Console.</li> </ul> <p><strong>Why Choose Us:</strong></p> <ul> <li><strong>Remote-First:</strong> We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.</li> <li><strong>Competitive Compensation:</strong> We believe in hiring the best and paying accordingly. You’ll receive a<strong> </strong>competitive salary that reflects your impact and expertise.</li> <li><strong>Paid Time Off:</strong> Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.</li> <li><strong>Your Health Matters</strong>: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.</li> <li><strong>Peace of Mind (On Us):</strong> We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.</li> <li><strong>Protection for Your Whole Crew:</strong> Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.</li> <li><strong>Invest in Your Future:</strong> Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.</li> </ul> <p>If you need assistance and/or a reasonable accommodation in the application or recruiting process, please contact your recruiter.</p> <p>Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.</p> <p>We want to alert you to potential recruiting scams targeting job seekers. Please note that our company will never request payment, personal information, or any confidential details during the interview process.</p>