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Digital Client Succes Specialist
|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales. Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver on solutions that maximize a client's ROI; are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.
Position Requirements:
- Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objective
- Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship
- Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)
- Articulate media programs to devise appropriate strategies and campaign implementation plans
- Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals
- Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
- Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
- Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
- Review day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs
- Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)
Key Skills:
- Ability to quickly master business process, marketing, and technology concepts
- Demonstrated expertise in customer relationship management
- Mastery of key technologies and systems to review and advise on digital marketing campaigns
- Advanced capabilities to effectively understand and spe
