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Digital Growth Strategist
<p><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>ROLE SUMMARY</b></span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Seeking applicants in the following states: CT, FL, GA, IA, MA, MD, NC, OH, RI, SC, TN</b><br>Primacy is looking for a strategic thinker with client-side and/or agency experience who can advise executive leadership and lead multidisciplinary teams to deliver the best ROI from their digital investment budget. This role blends strategic consulting with hands-on transformation leadership, partnering with CMOs, CIOs, and business leaders to drive growth through digital experience, performance marketing, customer journey optimization and AI emerging technologies. The ideal candidate is strategic, analytical, forward-thinking, and experienced in translating complex business challenges into actionable growth strategies and measurable outcomes. This role has the opportunity to make a significant business impact by transforming how we serve our clients through innovative, digital experiences.</span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Measures: </b></span></span></span></p><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Client outcomes: measurable improvements across engagement specific KPIs, brand metrics, and ROI. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Growth and expansion of client relationships and budgets</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Billable revenue </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Thought leadership articles, speaking engagements and joint client presentations</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Reports to:</b> SVP, Strategic Services </span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>RESPONSIBILITIES: </b></span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Client Strategy & Impact </b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Own senior-level relationships across a portfolio of strategic clients, serving as a trusted advisor on growth strategy, digital transformation, customer experience, data/MarTech, and go-to-market optimization. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Conduct market, customer, and competitive analyses to diagnose business challenges, identify growth opportunities, and develop actionable strategic recommendations. </span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>New Business & Market Growth</b> </span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Lead initiatives to grow Primacy’s vertical practices and increase revenue </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Partner with executive leadership and Business Development teams to develop strategic recommendations, and take strategy leadership roles in presales engagements. </span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Practice Leadership & Team Performance</b> </span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Set excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Codify and scale knowledge: build playbooks (e.g., college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Stay ahead of industry trends, emerging technologies, customer behavior shifts, and digital innovation opportunities to continuously evolve client recommendations and agency capabilities.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Represent Primacy externally through industry events, speaking engagements, roundtables, published content, and strategic partnerships.</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>What it takes to succeed in this role </b></span></span></span><ol style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">10+ years experience in digital strategy, management consulting, customer experience, growth strategy, or digital transformation roles. Experience in one or more of our four verticals is required: Healthcare, Higher Education, Manufacturing, and Financial Services. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Deep understanding of the industry(s) market forces, customer journeys, and the digital ecosystem (ie: AI, Healthcare tech stacks like Epic, CMS, CRM, Salesforce, analytics, personalization, accessibility, HIPAA/security considerations, Financial and Healthcare regulatory practices). </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Track record of winning and growing accounts, crafting proposals, setting clear KPIs, and delivering ROI. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Published thought leadership and frequent speaking engagements in healthcare, higher ed, fin serv, and/or manufacturing. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Proven ability to build productive relationships with VP/SVP/C suite leaders and influence complex stakeholder environments. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Builder’s mindset: ability to create (POVs, frameworks, tools) and lead cross functional teams to execute at pace. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Communication excellence: compelling storyteller with outstanding written, verbal, and visual communication skills. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Familiarity with AI, advanced analytics, and emerging digital technologies prefer </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Bachelor’s degree required; advanced degree (MBA, MPH, MS) preferred.</span></span></span></span></li></ol><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>The Perks: </b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">The best co-workers you’ll ever find </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Unlimited PTO </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Medical, Dental, Vision, 401k plus match </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Annual performance bonus eligibility </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Ongoing training opportunities </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Planned outings and team events (remote workers included!) </span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>PHYSICAL DEMANDS AND WORK ENVIRONMENT </b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Prolonged periods of sitting at a desk and working on a computer. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.) </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Frequent communication via phone, email, and video conferencing. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Work is performed in a temperature-controlled office environment with standard lighting and noise levels. </span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Position may require occasional travel to client site </span></span></span></span></li></ul><p><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Compensation Range:</b> We offer a competitive compensation package based on experience, qualifications, and demonstrated performance. This role includes both fixed and variable compensation components, with on-target earnings (OTE) ranging from approximately $150,000 to $250,000+ annually. High performers who exceed goals may earn above the target range. </span></span></span></p><p style="text-align:center;"><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>EEO & Accessibility Statement </b></span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Primacy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact <a href="mailto:ADArequests@digitalunited360.com" style="color:#467886;text-decoration:underline;" target="_blank">ADArequests@digitalunited360.com</a>.</span></span></span><br> </p>