Digital Marketing Manager

<span style="font-size:11pt;"><span style="line-height:normal;"><span style="font-family:Aptos, sans-serif;"><b><span style="color:#0e2841;"><span style="text-transform:uppercase;">Accepting candidates in ct, fl, mn, nj, nc, oh, tx<br>Role Summary: </span></span></b></span></span></span><br><span style="font-size:11pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:115%;">Mediate.ly is </span><span style="line-height:115%;">seeking a results-driven Digital Marketing Manager to lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (a plus!). This role requires a hands-on expert who thrives in a fast-paced environment, balancing strategic thinking with in-platform execution.</span></span></span></span><br><br><span style="font-size:11pt;"><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><b><span style="line-height:120%;"><span style="color:#0e2841;"><span style="text-transform:uppercase;">Measures:</span></span></span></b></span></span></span><ul><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Achievement of campaign performance goals across paid media channels</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Month-over-month and quarter-over-quarter improvement in campaign efficiency through optimization and testing</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Accuracy and timeliness of reporting, insights, and actionable recommendations delivered to stakeholders</span></span></span></span></span></li></ul><br><span style="font-size:11pt;"><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><b><span style="line-height:120%;"><span style="color:#0e2841;"><span style="text-transform:uppercase;">Reports to: </span></span></span></b><span style="line-height:120%;"><span style="color:#0e2841;"><span style="text-transform:uppercase;">Associate director, media</span></span></span></span></span></span><br><br><span style="font-size:10pt;"><span style="font-family:Aptos, sans-serif;"><b><span style="font-size:11pt;">RESPONSIBILITIES:</span></b></span></span><ul><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Campaign Management & Execution:</span></span></span></span></span><ul><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Manage end-to-end digital advertising campaigns across Google Ads, Paid Social, and (ideally) Programmatic platforms.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Leverage products within platforms (e.g. PMax, Demand Gen, YouTube, Lead form products, etc.).</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Develop, launch, and optimize campaigns, including audience targeting, bid strategies, and creative testing.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Ensure campaigns align with business objectives and KPIs (ROAS, CPL, CPA, etc.).</span></span></span></span></span></li></ul></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Optimization & Analytics:</span></span></span></span></span><ul><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Continuously optimize campaigns for performance, leveraging A/B testing, audience insights, and real-time adjustments.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Monitor performance metrics and create actionable insights to improve conversion rates and efficiency.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Analyze performance data to inform media strategies and provide recommendations.</span></span></span></span></span></li></ul></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Strategy & Collaboration:</span></span></span></span></span><ul><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Work cross-functionally with account lead colleagues to refine messaging, landing pages, and ad formats.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Work closely with data ops team to ensure accurate and strategist conversion implementation.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Stay ahead of industry trends, platform updates, and emerging paid media opportunities.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Report on campaign performance, providing insights and recommendations to stakeholders.</span></span></span></span></span></li></ul></li></ul><br><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><b><span style="font-size:11pt;"><span style="line-height:107%;">What it takes to succeed in this role:</span></span></b></span></span></span><ol><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">7+ years of hands-on experience managing Google Ads and Paid Social campaigns (Meta, LinkedIn, YouTube, etc.).</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Programmatic media buying experience is a plus! (The Trade Desk, StackAdapt).</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Strong knowledge of bidding strategies, audience segmentation, and attribution models.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Analytical mindset with experience using reporting tools within and outside of platforms.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Blackbelt Excel skills.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Strong project management skills and ability to thrive in a fast-paced, data-driven environment.</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Tools:</span></span></span></span></span><ol><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">MS Office</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Google Ads</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Microsoft Ads</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Facebook Business Manager</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">The Trade Desk and StackAdapt</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">LinkedIn Campaign Manager</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">TikTok Ads</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Snapchat Ads</span></span></span></span></span></li><li><span style="font-size:11pt;"><span><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Prisma</span></span></span></span></span></li></ol></li></ol><br><span style="font-size:11pt;"><span style="line-height:normal;"><span style="font-family:Aptos, sans-serif;"><b><span style="color:#0e2841;"><span style="text-transform:uppercase;">Key Competencies:</span></span></b></span></span></span><ul><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">Data-Driven Decision Making – Ability to analyze performance data and translate insights into effective optimization strategies</span></span></span></span></span></li><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">Platform Expertise & Execution – Deep, hands-on proficiency across Google Ads, Paid Social platforms, and campaign build/management best practices</span></span></span></span></span></li><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">Cross-Functional Collaboration – Effectively partners with internal teams (account, creative, data ops) to align on strategy and drive results</span></span></span></span></span></li></ul><span style="font-size:14pt;"><span style="line-height:normal;"><span style="font-family:Aptos, sans-serif;"><span style="color:#0f4761;"><span style="font-weight:normal;"><b><span style="font-size:11pt;"><span style="color:#0e2841;">The Perks:</span></span></b></span></span></span></span></span><ul><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">The best co-workers you’ll ever find</span></span></span></span></span></li><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">Unlimited PTO</span></span></span></span></span></li><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">Medical, Dental, Vision, 401k plus match</span></span></span></span></span></li><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">Annual performance bonus eligibility</span></span></span></span></span></li><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">Ongoing training opportunities</span></span></span></span></span></li><li><span style="font-size:10pt;"><span style="line-height:107%;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;"><span style="line-height:107%;">Planned outings and team events (remote workers included!)</span></span></span></span></span></li></ul> <h3><span style="font-size:14pt;"><span style="line-height:normal;"><span style="font-family:Aptos, sans-serif;"><span style="color:#0f4761;"><span style="font-weight:normal;"><b><span style="font-size:11pt;"><span style="color:#0e2841;">PHYSICAL DEMANDS AND WORK ENVIRONMENT</span></span></b></span></span></span></span></span></h3><ul><li><span style="font-size:10pt;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;">Prolonged periods of sitting at a desk and working on a computer.</span></span></span></li><li><span style="font-size:10pt;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;">Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)</span></span></span></li><li><span style="font-size:10pt;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;">Frequent communication via phone, email, and video conferencing.</span></span></span></li><li><span style="font-size:10pt;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;">Work is performed in a temperature-controlled office environment with standard lighting and noise levels.</span></span></span></li><li><span style="font-size:10pt;"><span style="font-family:Aptos, sans-serif;"><span style="font-size:11pt;">Position may require occasional travel to client site</span></span></span></li></ul><h3 style="margin-top:19px;margin-bottom:19px;margin-left:24px;text-align:center;"><span style="font-size:14pt;"><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="color:#0f4761;"><span style="font-weight:normal;"><b><span style="font-size:11pt;"><span style="line-height:120%;"><span style="color:#0e2841;">EEO & Accessibility Statement</span></span></span></b></span></span></span></span></span></h3><div style="text-align:center;"><span style="font-size:11pt;"><span style="line-height:120%;"><span style="font-family:Aptos, sans-serif;"><span style="line-height:120%;">Mediate.ly is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact </span><span style="line-height:120%;"><a href="mailto:ADArequests@digitalunited360.com" style="font-family:Aptos, sans-serif;color:#0e2841;font-style:italic;text-decoration:none;"><i><u><span style="line-height:120%;">ADArequests@digitalunited360.com</span></u></i></a>.</span></span></span></span></div><br><br> 

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...