Digital Marketing Specialist

<p><span style="font-weight: bold">Position: Digital Marketing Specialist</span></p> <p><span style="font-weight: bold">Location: Poland (Remote)</span></p> <p><br><br></p> <p><span style="font-weight: bold">About Sitero</span></p> <p>Sitero is a leading provider of eClinical technology and CRO services, purpose-built to accelerate clinical trials for pharmaceutical, biotechnology, and medical device companies. Our integrated platform — spanning CTMS, eConsent, eTMF, site payments, and study start-up — helps sponsors and CROs run smarter, faster trials. We are a global, remote-first organization driven by a mission to bring life-changing therapies to patients sooner.</p> <p> </p> <p><span style="font-weight: bold">Role Overview</span></p> <p>We are seeking a data-driven Digital Marketing Specialist to help grow Sitero's presence in the highly specialized clinical research and life sciences technology space. In this role, you will plan and execute digital marketing programs that improve SEO and GEO, build brand awareness, and support demand generation for Sitero's eClinical platform and CRO services. This is a hands-on role ideal for someone who understands both the nuances of B2B marketing and the regulated life sciences industry.</p> <p> </p> <p><span style="font-weight: bold">Key Responsibilities</span></p> <ul> <li>Plan, execute, and optimize multi-channel digital marketing campaigns across paid search (Google Ads), LinkedIn, programmatic display, and email marketing</li> <li>Track, analyze, and report on campaign performance using Google Analytics, CRM dashboards, and marketing automation platforms; present insights and recommendations to leadership</li> <li>Manage and continuously improve Sitero's SEO/GEO/SEM strategy, including keyword research, on-page optimization, and content strategy targeting clinical trial professionals, sponsors, and CROs</li> <li>Collaborate with peers to execute email marketing campaigns </li> <li>Co-develop content strategy for Sitero's website, blog, and social channels (primarily LinkedIn), tailored to clinical operations, regulatory, and life sciences technology audiences</li> <li>Collaborate with Sales and Business Development to align marketing campaigns with pipeline goals and support account-based marketing (ABM) initiatives</li> <li>Coordinate digital presence at industry events and webinars, including SCOPE, DIA, and PharmaTech conferences — managing pre- and post-event digital campaigns</li> <li>Support content strategy and own content distribution to drive lead generation and nurture prospects through the funnel</li> <li>Stay current on digital marketing trends within the clinical research, SaaS, and life sciences sectors</li> <li>Own monthly reporting and data analysis </li> <li>Manage and optimize marketing spend across digital channels, ensuring strong ROI</li> </ul> <p><span style="font-weight: bold">Education and Experience Requirements</span></p> <ul> <li>Bachelors Degree required</li> <li>3+ years of digital marketing experience in a B2B environment; life sciences, healthcare IT, or CRO/eClinical experience is strongly preferred</li> <li>Hands-on experience with marketing automation platforms (SendGrid, Apollo.io or similar) and CRM systems (Pipedrive preferred)</li> <li>Proven track record managing paid digital campaigns (Google Ads, LinkedIn Campaign Manager) with measurable results</li> <li>Solid understanding of SEO best practices and content marketing in a technical/scientific context</li> <li>Strong analytical skills with experience in Google Analytics (GA4), reporting dashboards, and data-driven decision making</li> <li>Excellent written English — you will be producing content and copy for a global, English-speaking audience of clinical trial professionals</li> <li>Familiarity with GDPR and data privacy considerations relevant to digital marketing in the EU</li> <li>Self-motivated and highly organized with the ability to manage multiple campaigns independently in a remote-first environment</li> <li>Experience marketing SaaS products or technology platforms to enterprise buyers is a strong plus</li> </ul> <p><br></p> <p><span style="font-weight: bold">COMPENSATION & BENEFITS:</span></p> <p>Sitero proudly offers an impressive compensation package and benefits, including a competitive salary, paid time off, and healthcare and retirement benefits.</p> <p><br></p> <p><span style="font-weight: bold">EMPLOYMENT TYPE:</span></p> <p>Full Time, Permanent, Indefinite</p> <p><br></p> <p><span style="font-weight: bold">COMMITMENTS:</span></p> <ul> <li>Standard Hours 40 hours per week, one hour lunch, Monday – Friday. Additional hours as needed with Overtime</li> <li>Flexibility to accommodate Eastern Standard Time working hours due to crossfunctional team support and customer obligations</li> </ul> <p><br></p> <p><span style="font-weight: bold">DISCLAIMER: </span></p> <p>Sitero is an equal opportunity employer and welcomes all job applicants.  All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.</p> <p><br></p>

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...