Digital Marketing Specialist (Website, Paid Media, SEO, AI Visibility) - Remote (Mexico)

<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">About Us: </span></span></strong></span></em><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">At Echelon Risk + Cyber, we defend the basic rights to security and privacy. We partner with mid-market and enterprise organizations to build disciplined, execution-driven cybersecurity and compliance programs.</span></span></span></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Our digital presence is a critical part of how we go to </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;">market</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">. It is often the first impression of our brand, our </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">expertise</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">, and our standards.</span></span></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">We are hiring a <strong>Digital Marketing Specialist</strong> to help us elevate and expand that presence. This is not a maintenance role. We are looking for someone who thinks ahead, executes with precision, and continuously looks for ways to improve how we show up digitally.</span></span></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">This role requires someone who can </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">operate</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> 10 steps ahead, not just keep pace.</span></span></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Core Responsibilities</span></span></strong></span></em></span></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Website Ownership & Digital Experience</span></span></strong></span></em></span></p> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Own all website updates across pages, modules, and content </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Upload and publish articles and digital content </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Partner with third-party developers on enhancements and new modules </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Ensure strong UX/UI across the entire website experience </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Make updates directly using HTML/CSS when needed </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Continuously improve site structure, performance, and usability </span></span></li> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">This is a true ownership function. The website should not stall, break, or fall behind</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Paid Media Execution (Google + LinkedIn)</span></span></strong></span></em></span></p> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Launch, manage, and </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">optimize</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> campaigns across Google (Search/Display) and LinkedIn Ads </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Monitor performance, budget pacing, and results </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Audience research and segmentation (</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">keyword and intent base / </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">saved and matched audiences</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">)</span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Continuously test and improve campaign performance </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Identify</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> opportunities to improve efficiency and ROI </span></span></li> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">You are expected to own execution and optimization, not just </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">assist</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">SEO (Strategy + Execution)</span></span></strong></span></em></span></p> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Lead execution of SEO initiatives across technical, on-page, and content alignment </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Conduct keyword research and implement optimizations </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Improve rankings, traffic, and site performance </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Continuously refine and adapt SEO strategy based on performance </span></span></li> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">You should be able to clearly articulate what is working, what is not, and why</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">AI Visibility & Digital Evolution</span></span></strong></span></em></span></p> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Ensure content and website are </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">optimized</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> for AI-driven search and discovery </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Identify</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> opportunities to improve visibility across evolving AI platforms </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">using SEMrush AI Tool</span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Execute on initiatives that enhance how we show up in modern search environments </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Report on performance, insights, and opportunities </span></span></li> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">We expect you to think about how digital presence is changing and adapt ahead of it</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Digital Content Ownership</span></span></strong></span></em></span></p> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Own publishing and management of digital content across the website </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Own repurposing strategy,</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> analyze long-form assets</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> and</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> unfold them into LinkedIn native posts, plan quarter</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">ly</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> calendar, coordinate </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">design</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">er</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> and social media inter</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">ns</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> for publishing</span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Ensure alignment between content, campaigns, and distribution </span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Event & Campaign Support (Cross-functional)</span></span></strong></span></em></span></p> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Partner with Marketing Operations on: </span></span> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Event and </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">webinar</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> landing pages </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">(embedded contact forms,</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> and</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> email automations</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">)</span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Campaign execution and alignment </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Ensure all digital assets are </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">accurate</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">, live, and functioning properly </span></span></li> </ul> </li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="color: #000080;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Reporting & Performance Insight</span></span></strong></span></em></span></p> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Track and analyze performance across: </span></span> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Google Analytics </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">SEMrush </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Google Search Console</span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Looker Studio </span></span></li> </ul> </li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Deliver monthly and quarterly reporting </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Identify</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> trends, gaps, and opportunities </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Translate data into clear, actionable insights </span></span></li> <li style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">You should be able to communicate performance clearly to both marketing and leadership</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><em><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #000080;"><strong><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; line-height: 16px; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Required Experience </span></span></strong></span></em></p> <ul> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">3–4 years of hands-on digital marketing experience </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Proven experience executing and </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">optimizing</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> paid media campaigns (Google + LinkedIn) </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Strong experience in SEO (technical, on-page, and performance tracking) </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Experience owning and managing a website end-to-end </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Working knowledge of HTML/CSS </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Experience with Google Analytics, SEMrush</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> SEO + AI Tool</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">, and Looker Studio </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Experience supporting a B2B environment </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Ability to manage multiple priorities simultaneously </span></span></li> <li><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 16px; font-family: verdana, geneva, sans-serif; color: #000080; font-variant-ligatures: none !important;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Strong written and verbal communication skills</span></span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #000080;"><strong><em><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; outline: transparent solid 1px; background-color: #ffffff; line-height: 18px; font-variant-ligatures: none !important;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-charstyle="normaltextrun">Wh</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-charstyle="normaltextrun">y </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;" data-ccp-charstyle="normaltextrun">Echelon</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-charstyle="normaltextrun">? </span></span></em></strong></span></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 18px; font-family: verdana, geneva, sans-serif; font-variant-ligatures: none !important; color: #000080;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">We are committed to creating an inclusive environment for our team</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-charstyle="normaltextrun"> with unquestioned integrity</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">. If you have a special need that requires accommodation, please let your recruiter know</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">.</span> <span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">One of our core values is "People with Personality," and we want to allow you the space to bring your full self to work. </span></span></p> <p><span style="font-family: verdana, geneva, sans-serif; color: #000080; font-size: 10pt;"><strong><em><span style="background: white;">We Currently Offer The Following Benefits: </span></em></strong></span></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Access to private medical insurance through MetLife</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Life insurance policy via MetLife</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">30-day Christmas bonus and a monthly technology stipend</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Contribution of 8% of the employee's salary to a savings fund</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to.</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disability</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Support for individual development through certifications, continued learning, conferences, and more</span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 18px; font-family: verdana, geneva, sans-serif; font-variant-ligatures: none !important; color: #000080;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">We value a diverse workforce and a culture of inclusivity and belonging. </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">All employment decisions shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">status,</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> or any other basis as protected by federal, state, or local law. </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Echelon Risk + Cyber is an Equal Opportunity Employer.</span></span></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...