Director of Growth Marketing (Live365)

<p> </p><h2 style="margin-top: 18pt; margin-bottom: 4pt;"><strong><span style="font-size: 17pt; font-family: Arial, sans-serif;">About Live365</span></strong></h2> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Live365 is a leading platform for internet radio broadcasting, helping creators, organizations, schools, faith-based groups, radio professionals, and media companies launch, manage, distribute, and grow online radio stations.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">We provide the tools, infrastructure, support, and distribution capabilities that make it easier for customers to create and operate professional internet radio stations.</span></p> <h2 style="margin-top: 18pt; margin-bottom: 4pt;"><strong><span style="font-size: 17pt; font-family: Arial, sans-serif;">About the Role</span></strong></h2> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Live365 is looking for a </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Director of Growth Marketing</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;"> to help drive subscriber growth, improve acquisition performance, expand search visibility, and build scalable growth programs.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">This role reports directly to the </span><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">President of Live365</span></strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">The Director of Growth Marketing will lead growth efforts across SEO, AI search optimization, paid acquisition, landing pages, funnel measurement, campaign testing, and conversion optimization.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">This is not a build-from-scratch role. Live365 has already made meaningful progress in SEO, AI search, and funnel reporting. The opportunity is to build on that foundation, improve what is working, test new channels, and help create a more scalable growth engine.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">This role is both strategic and tactical. We are a small team, so the right person will be comfortable building the plan, managing campaigns, reviewing data, writing copy, optimizing landing pages, and doing hands-on execution.</span></p> <p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">The role will work closely with the Director of Marketing, Head of Sales & Growth, content resources, and cross-functional partners across the company.</span></p> <p></p> <p></p><p><br></p><b>Key Responsibilities</b><div> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Growth Strategy and Execution</span></strong></h3> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Own and improve Live365’s growth marketing strategy across organic, paid, and owned channels.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Identify opportunities to increase qualified traffic, free trials, paid subscriptions, and customer conversion.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Build and manage a practical growth roadmap focused on measurable business impact.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Balance strategic planning with hands-on execution across campaigns, content, paid media, reporting, and website improvements.</span></p> <p style="margin-top: 0pt; margin-bottom: 12pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Partner with leadership to align growth initiatives with business goals, pricing, packaging, product launches, and customer segments.</span></p> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">SEO and AI Search Optimization</span></strong></h3> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Lead Live365’s SEO and AI search optimization efforts.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Improve visibility across traditional search, AI-driven search, answer engines, and generative AI discovery experiences.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Focus on practical areas of AI search optimization, including Answer Engine Optimization, AEO, Generative Engine Optimization, GEO, Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and other emerging discovery channels.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Own keyword strategy, content planning, technical SEO recommendations, internal linking, search reporting, and ongoing optimization.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Help develop new Live365 web properties, landing pages, content hubs, resource centers, and other search-focused assets.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Identify content and search opportunities across internet radio, online broadcasting, streaming, licensing, monetization, distribution, and related topics.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Monitor rankings, organic traffic quality, AI search visibility, competitive positioning, and conversion from organic channels.</span></p> <p style="margin-top: 0pt; margin-bottom: 12pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Ensure SEO and AI search efforts are grounded in strong fundamentals: useful content, clear structure, crawlability, internal linking, authority, entity clarity, and measurable conversion paths.</span></p> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Paid Acquisition and Campaign Testing</span></strong></h3> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Own day-to-day management and optimization of Google Ads.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Manage campaign structure, keyword strategy, budget allocation, ad copy, landing page alignment, testing, optimization, and reporting.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Test and expand paid acquisition across additional platforms where appropriate, such as LinkedIn, Meta, YouTube, Reddit, Microsoft Ads, or similar channels.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Develop clear testing plans for paid campaigns, including goals, budgets, success metrics, and recommendations.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Optimize campaigns for qualified trials, paid conversions, CAC, and revenue impact.</span></p> <p style="margin-top: 0pt; margin-bottom: 12pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Make clear recommendations on when to scale, pause, or adjust campaigns based on performance.</span></p> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Funnel Measurement and Conversion Optimization</span></strong></h3> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Partner closely with the Head of Sales & Growth on funnel performance.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Share responsibility for improving the customer journey from visitor to trial to paid customer.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Own the marketing-side inputs into the funnel, including traffic sources, campaign attribution, landing page performance, lead quality, and marketing conversion paths.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Partner with the Head of Sales & Growth on lead quality, trial conversion, sales handoff, revenue follow-through, and funnel reporting.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Identify funnel drop-off points and recommend practical improvements.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Create and test landing pages, forms, calls to action, email campaigns, nurture flows, and conversion paths.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Build regular reporting around traffic, trials, conversions, paid acquisition, CAC, landing page performance, and marketing contribution to revenue.</span></p> <p style="margin-top: 0pt; margin-bottom: 12pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Serve as the primary marketing admin for Google Tag Manager, managing all tracking pixels, event triggers, and third-party scripts to ensure site performance and data accuracy</span></p> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Website, Landing Pages, and New Properties</span></strong></h3> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Help define and build new Live365 site sections, landing pages, microsites, comparison pages, resource centers, and other growth-oriented properties.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Develop page concepts, copy direction, calls to action, metadata, conversion paths, and measurement requirements.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Work with internal resources and outside vendors as needed to move website and growth projects forward.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Ensure new pages and properties are built with SEO, AI search optimization, conversion, and measurement in mind.</span></p> <p style="margin-top: 0pt; margin-bottom: 12pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Manage and troubleshoot technical integrations between the website, Stripe, FS Suite, Stonly, and other third-party tools to ensure 100% attribution accuracy for both online and offline conversions.</span></p> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Content and Demand Generation</span></strong></h3> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Work with the Director of Marketing and content resources to shape growth-focused content strategy.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Help create and optimize content such as blog posts, guides, landing pages, comparison pages, videos, case studies, customer education resources, email campaigns, and sales support materials.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Translate customer needs, competitive insights, and product value into clear marketing messages.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Ensure content is connected to measurable growth outcomes, not just publishing volume.</span></p> <p style="margin-top: 0pt; margin-bottom: 12pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Use AI tools thoughtfully to support research, content planning, SEO analysis, campaign development, reporting, and workflow efficiency while maintaining quality, accuracy, and brand voice.</span></p> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Reporting and Performance Management</span></strong></h3> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Analyze campaign performance and make clear recommendations on what to scale, change, or stop.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Compile reports and retrospectives on SEO, AI search visibility, paid acquisition, landing pages, funnel conversion, and campaign performance.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Turn data into practical recommendations and next steps.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Create a regular reporting cadence with the President, Head of Sales & Growth, Director of Marketing, and other stakeholders.</span></p> <p style="margin-top: 0pt; margin-bottom: 12pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Define practical KPIs for acquisition, campaign performance, conversion, and revenue contribution.</span></p> <h3 style="margin-top: 14pt; margin-bottom: 4pt;"><strong><span style="font-size: 13pt; font-family: Arial, sans-serif;">Collaboration</span></strong></h3> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Work closely with the Director of Marketing on messaging, campaigns, launches, brand consistency, and content strategy.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Partner with the Head of Sales & Growth on funnel performance, lead quality, trial conversion, and revenue opportunities.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Collaborate with product, customer success, support, sales, and leadership to understand customer needs and growth opportunities.</span></p> <span style="font-size: 11pt; font-family: Arial, sans-serif;">           ●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Support business development, partner marketing, and sales enablement efforts where they connect to                  growth priorities.</span></div><p><br></p><b>What You Bring</b><div> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">5+ years of experience in growth marketing, demand generation, acquisition marketing, performance marketing, or a similar role.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Experience in SaaS, subscription, self-serve, or recurring-revenue businesses.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Hands-on experience managing Google Ads, including campaign setup, keyword strategy, budget management, ad copy testing, landing page alignment, optimization, and reporting.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Experience testing and optimizing paid acquisition across additional platforms such as LinkedIn, Meta, YouTube, Reddit, Microsoft Ads, or similar channels.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Strong SEO experience, including keyword strategy, content planning, technical SEO fundamentals, search performance reporting, and ongoing optimization.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Familiarity with AI search optimization, including AEO, GEO, Google AI Overviews, AI Mode, answer engines, and generative AI-driven discovery.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Experience with funnel measurement, attribution, landing page performance, conversion optimization, and campaign reporting.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Experience working with free trial, demo, lead, or self-serve conversion funnels.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Ability to analyze performance data and turn it into clear recommendations, tests, and next steps.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Strong writing skills for ads, landing pages, emails, website copy, SEO content, and campaign messaging.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Hands-on experience with tools such as Google Analytics, Google Search Console, Google Ads, Looker Studio, HubSpot, Salesforce, ActiveCampaign, Semrush, Ahrefs, or similar platforms.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Technical proficiency in Google Tag Manager (GTM), including the ability to set up custom event tracking, manage third-party pixels, and troubleshoot data-layer issues to ensure accurate full-funnel attribution.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Demonstrated use of AI tools to improve marketing research, content planning, SEO analysis, campaign testing, reporting, and workflow efficiency.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Comfort working closely with sales, marketing, product, and leadership to improve acquisition, lead quality, conversion, and revenue performance.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Ability to operate strategically while also executing directly in a small-team environment.</span></p> <span style="font-size: 11pt; font-family: Arial, sans-serif;">            ●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Interest in audio, internet radio, streaming, media, creator tools, or businesses that serve niche                                communities.</span></div><p><br></p><b>Nice to Have</b><div> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Experience in audio, radio, podcasting, streaming, media, creator platforms, or ad tech.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Experience building SEO-focused content hubs, comparison pages, resource centers, microsites, or other scalable search-driven properties.</span></p> <span style="font-size: 11pt; font-family: Arial, sans-serif;">           ●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Experience marketing to creators, broadcasters, schools, nonprofits, faith-based organizations, small                          businesses, or niche communities.</span></div><p><br></p><b>Success in This Role Looks Like</b><div> <p style="margin-top: 12pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Increased qualified traffic from SEO and AI search optimization.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Improved Google Ads and paid acquisition performance.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Clearer funnel reporting from visitor to trial to paid customer.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Better landing page and campaign conversion rates.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Stronger visibility in both traditional search and AI-driven discovery.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">A repeatable testing process for new channels, messages, landing pages, and offers.</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; padding-left: 48px;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Better alignment between marketing activity, trial starts, sales opportunities, paid conversions, and revenue.</span></p> <span style="font-size: 11pt; font-family: Arial, sans-serif;">            ●</span><span style="font-size: 7pt; font-family: 'Times New Roman', serif;">     </span><span style="font-size: 11pt; font-family: Arial, sans-serif;">Growth marketing activity that clearly connects to subscriber and revenue growth.</span></div><p><br></p><p></p> <div>$120,000 - $140,000 a year</div><small><div>Benefits: ICHRA Health Care Plane, Unlimited PTO</div></small>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...