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Director of Research and Insights
<p><span style="font-weight: bold">Director of Research & Insights</span><br>BRG Communications | Hybrid (DC Metro Preferred)<br></p> <p>BRG Communications was recently recognized as PR Week’s Outstanding Small Agency<br>for 2026, previously Boutique Agency of the Year in 2023 and again in 2024, was certified as<br>a Great Place to Work, ™ and earned a place on Inc’s Fastest Growing Companies list. We<br>are a growing, certified woman-owned, public relations agency, focused on addressing<br>critical health and social issues, strengthening brand reputation, building awareness and<br>driving positive change.</p> <p><br>Our collaborative team has a proven track record for creative planning, successful<br>implementation, best-in-class service and exceptional results. From our robust benefits<br>to our flexible work style to our numerous fun perks, we focus on making life better at BRG.<br>Our work is meaningful and makes a true impact every day.<br>BRG Communications is seeking a Director of Research & Insights to help lead and expand our growing<br>insights-driven strategy practice. This role is ideal for a research and analytics leader who thrives at the<br>intersection of data, strategy, storytelling, and measurable communications impact, particularly within<br>health, wellness, and better-living sectors.</p> <p><br><span style="font-weight: bold">About the Role</span><br>The Director of Research & Insights will design, lead, and integrate research, audience intelligence, and<br>performance analytics across brand, reputation, and communications initiatives. You will transform<br>data into direction, uncovering meaningful insights that shape positioning, messaging, creative strategy,<br>and campaign effectiveness.<br>This is a hands-on leadership role suited for a builder: someone equally comfortable architecting<br>research programs, synthesizing insights, advising senior teams, and developing scalable measurement<br>frameworks.</p> <p><br><span style="font-weight: bold">Key Responsibilities</span><br>• Lead qualitative, quantitative, cultural, and secondary research initiatives<br>• Design and manage full-cycle research programs (surveys, focus groups, interviews, online<br>communities, stakeholder research)<br>• Moderate qualitative engagements across diverse audiences and stakeholders<br>• Translate research findings into clear, actionable strategic insights<br>• Partner with strategy, creative, digital, and account teams to inform campaigns and brand<br>narratives<br>• Develop measurement frameworks, KPIs, dashboards, and performance reporting<br>• Analyze communications effectiveness and provide optimization guidance<br>• Leverage AI-enabled tools to accelerate insight development and analytics workflows<br>• Support new business efforts with research-backed narratives and opportunity framing<br>• Help build scalable tools, processes, and insights capabilities across the agency</p> <p><br><span style="font-weight: bold">Qualifications</span><br>• 6–10 years of experience in research, insights, analytics, or strategy (agency experience strongly<br>preferred)<br>• Bachelor’s Degree or certification required (master's degree is related field a plus)<br>• Expertise in qualitative and quantitative methodologies<br>• Experience in health, wellness, healthcare, or regulated sectors strongly preferred<br>• Strong ability to synthesize complex data into clear strategic direction<br>• Excellent storytelling and presentation skills<br>• Experience developing measurement frameworks and interpreting performance analytics<br>• Familiarity with social listening, audience intelligence, and AI-enabled research tools<br>• Strong project and vendor management skills<br>• Collaborative, curious, and comfortable in a fast-paced agency environment<br>• Experience implementing and working with advanced data tools and software (Power BI or<br>Tableau) a plus</p> <p><br><span style="font-weight: bold">Why BRG Communications</span><br>BRG Communications, named PRWeek Outstanding Small Agency of 2026 and certified as a Great Place<br>to Work ™ in 2025, is dedicated to advancing better living through strategic communications. We<br>partner with organizations shaping how people live, act, and choose — across health, wellness, safety,<br>and social impact. You’ll join a collaborative, high-performing team where insights, creativity, and<br>strategy work hand in hand.<br>• General PTO and Flexible Work Schedule<br>• 100% paid healthcare and dental for employees<br>• 401K + Employer Match<br>• Professional Development<br>• Short-Term and Long-Term Disability<br>• Better Living Bucks (financial support that bring better living to your personal life)<br>And more</p> <p><br>Please note this job description is not designed to cover or contain a comprehensive listing<br>of activities, duties or responsibilities that are required of the employee for this job.<br>All applicants will be considered for employment without attention to race, color, religion,<br>sex, sexual orientation, gender identity, national origin, veteran, or disability status.<br>Candidates who require reasonable accommodation to participate in the application or<br>interview process are encouraged to reach out to request assistance.</p>
