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DTC Marketing Manager
<p><b>GROW WITH US: </b>Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.</p><p></p><p><b>STAY AWESOME: </b>Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology — an advanced predictive algorithm that automates insulin delivery. But we’re so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with type 1 diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com</p><p></p><p><b>A DAY IN THE LIFE:</b></p>Direct‑to‑Consumer (DTC) Marketing Manager, International<br>At Tandem Diabetes Care, we are changing the way people experience diabetes management — together.<br><br>We put people with diabetes at the centre of everything we do, combining innovative technology with human-centred design to improve lives. As we continue to grow internationally, we are looking for a Direct‑to‑Consumer (DTC) Marketing Manager, International to help bring our story, our products, and our purpose to life for people with diabetes and their loved ones around the world.<br><br>This is a high‑impact, central marketing role responsible for shaping and executing Tandem’s international multi‑channel DTC strategy, driving brand awareness, engagement, and advocacy across diverse markets.<br><br>Candidates must be currently based in Switzerland or the United Kingdom and legally authorised to work in either location. Relocation assistance and visa sponsorship are not available for this position<p style="text-align:inherit"></p><p style="text-align:inherit"></p><div><p></p><h2>What You’ll Do</h2><p>As the International DTC Marketing Manager, you will:</p><ul><li><b>Own and drive Tandem’s international DTC marketing strategy</b>, identifying meaningful ways to engage people with diabetes across multiple consumer touchpoints.</li><li>Orchestrate integrated, multi‑channel DTC initiatives that support awareness, adoption, and long‑term brand advocacy.</li><li>Lead <b>influencer and ambassador programs</b> and own consumer‑facing events at the international level.</li><li>Develop and execute <b>DTC social media campaigns</b> that support new product launches and grow Tandem’s global social presence.</li><li>Create compelling consumer‑focused content and assets across digital and print channels, including emails and social content.</li><li>Partner closely with global marketing teams to adapt and optimize website content for international market needs.</li><li>Build strong, collaborative relationships across global, regional, and cross‑functional teams to ensure alignment between product strategy, clinical positioning, and consumer messaging.</li><li>Conduct consumer and market research to understand behaviors, needs, and preferences of people living with diabetes.</li><li>Manage external agencies and partners, ensuring all work reflects Tandem’s brand, meets compliance requirements, and delivers measurable impact.</li><li>Define success by establishing KPIs, tracking performance, and using insights to continuously optimize engagement and ROI.</li><li>Manage budgets and timelines, balancing creativity with discipline and efficiency.</li><li>Ensure all activities are executed in compliance with applicable regulatory, legal, and company requirements.</li></ul><p></p><p><b>You're Awesome At</b></p><h3>Experience & Expertise</h3><ul><li>3–5 years of hands‑on DTC marketing experience within healthcare, medical devices, or pharmaceuticals.</li><li>Proven experience developing and executing <b>international or central‑level DTC multi‑channel strategies</b>.</li><li>Hands‑on experience managing <b>DTC social media channels</b>, influencer initiatives, ambassador programs, and consumer events.</li><li>Strong ability to translate product and clinical information into authentic, compliant, consumer‑friendly messaging.</li><li>Experience operating in highly regulated environments and navigating complexity with confidence.</li><li>Professional fluency in English.</li></ul><p></p><h3><b>Skills & Mindset</b></h3><ul><li>Deep understanding of DTC engagement and compliance in regulated markets.</li><li>Strong project management skills with the ability to manage multiple initiatives end‑to‑end.</li><li>Analytical mindset with the ability to turn data into insights and actions.</li><li>Excellent communication, presentation, and stakeholder engagement skills.</li><li>A collaborative, results‑driven approach and comfort working across cultures and geographies.</li><li>Agility, curiosity, and resilience in fast‑moving, evolving environments.</li></ul><h2></h2><p><b>Extra Awesome </b></p><ul><li>Bachelor’s degree in Business, Marketing, Digital Marketing, Health Sciences, or a related field, or equivalent practical experience.</li><li>Experience in diabetes or chronic disease management.</li><li>Experience supporting new product launches.</li><li>Fluency in an additional European language.</li></ul><p></p><h2></h2></div><p></p><p></p><p><b>WHY YOU’LL LOVE WORKING HERE:</b><br>At Tandem, we believe joy fuels excellence. That's why we've built a workplace that celebrates your achievements and supports your well-being. Our team thrives on pushing boundaries and fostering growth, all while maintaining a spirit of fun and camaraderie. This is just one of the ways we stay awesome!</p><p></p><p><b>BE YOU, WITH US!</b></p><p>We embrace the value that every single one of us brings to the table. But sometimes we forget that when we don’t meet 100% of a job description’s criteria – maybe you’re feeling that way right now? We encourage you to apply anyway. Because we want you to be you, with us. </p><p></p><p>Tandem is firmly committed to being an equal opportunity employer and does not discriminate on the basis of age, disability, sex, race, religion or belief, gender identity or expression, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We are an inclusive organization, and we welcome applications from a wide range of candidates. Selection for roles will be based on individual merit alone. </p><p></p><p><b>REFERRALS:</b><br>We love a good referral! If you know someone who would be a great fit for this position, please share! </p><p></p><p>Make a move that matters. Join Tandem Diabetes Care, where we're turning challenges into triumphs every day and where your talents will help shape a healthier, happier tomorrow. </p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:inherit"></p>