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Enrollment Marketing Consultant
<p><strong><span data-contrast="auto">Role Overview</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The Enrollment Marketing Consultant (EMC) serves as a strategic partner to institutions engaged with Encoura through the Enrollment Marketing Solutions team. Working in collaboration with the Director of Enrollment Marketing Strategy, the EMC supports the development, execution, and optimization of data-informed enrollment marketing strategies designed to help institutions achieve their enrollment goals.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This role contributes to the full campaign lifecycle, including student search strategy, communication planning, campaign coordination, reporting, and performance optimization. The EMC partners closely with internal cross-functional teams to ensure campaigns are executed accurately and on time, aligned with institutional objectives, and to build strong, consultative relationships with partner institutions.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Successful Enrollment Marketing Consultants are collaborative, strategic, detail-oriented professionals who thrive in a client-focused environment. They bring curiosity, strong communication skills, and a passion for helping institutions connect with prospective students through thoughtful, data-informed enrollment marketing strategies.</span> <span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">A Day in the Life</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Support digital marketing efforts through campaign coordination, execution support, and performance monitoring</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Partner with internal teams, including Enrollment Services, Eduventures, Financial Aid Consulting, Digital Operations, creative/production teams, and others, to ensure projects are delivered accurately and on schedule</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Contribute to cross-functional teams or pods responsible for executing complex, multi-channel enrollment marketing initiatives</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as needed</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Incorporate insights from enrollment consulting, market research, and data analysis into campaign recommendations and planning</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Proactively optimize efforts and align student search strategy with communications, digital marketing, and prospect engagement activities</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Maintain awareness of enrollment marketing trends, student search strategies, and data-informed best practices to support client success</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead client presentations, training sessions, and strategic discussions as needed</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Support internal collaboration and alignment around client goals, campaign priorities, and project execution</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Contribute to team knowledge sharing, process improvement, and best practice development</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Participate in ongoing professional development opportunities to strengthen expertise in enrollment marketing strategy, communications, and analytics</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="none">Role Progression</span></strong><span data-contrast="none"> </span><span data-ccp-props="{" 201341983":0,"335559685":-432,"335559739":0,"335559740":276}"=""> </span></p> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="11" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">Within 1 month, you’ll:</span></strong><span data-contrast="none"> Understand department structure and observe client engagements.</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="11" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">Within 3 months, you’ll:</span></strong><span data-contrast="none"> Actively participate in client facing solutions and internal cross functional teams.</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="11" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">Within 6 months, you’ll:</span></strong><span data-contrast="none"> Assume responsibility for assigned clients and manage ongoing projects.</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="11" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">Within 1 year, you’ll: </span></strong><span data-contrast="none">Lead project scoping, search strategy, reporting measures, contract renewal conversations, and full campaign deliverables.</span> <span data-contrast="none"> </span><span data-ccp-props="{" 201341983":0,"335559685":-432,"335559740":276}"=""> </span></li> </ul> <p><strong><span data-contrast="none">About you</span></strong><span data-ccp-props="{" 201341983":0,"335559685":-432,"335559739":0,"335559740":276}"=""> </span></p> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Bachelor’s degree required; master’s degree preferred </span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting </span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Ability to understand and communicate multifaceted data and outcomes</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Prior involvement in strategic student search purchasing and execution</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Excellent verbal and written communication skills </span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":276}"=""> </span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Comfortable with public speaking and presenting concepts to large audiences</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Knowledge of CRM and other admissions technologies preferred</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Extensive knowledge of Microsoft Office products and presentation software </span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":276}"=""> </span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1">Demonstrates strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactions</li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Demonstrates flexibility and adaptability to changing priorities </span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Demonstrates strong organizational and time-management skills with the ability to successfully oversee multiple projects concurrently</span></li> <li data-leveltext="·" data-font="Symbol" data-listid="10" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1">Ability to work effectively both independently and as part of a collaborative team environment</li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process</span> <ul> <li data-leveltext="o" data-font="Courier New" data-listid="5" data-list-defn-props="{" 335552541":1,"335559685":1440,"335559991":360,"469769226":"courier="" new","469769242":[9675],"469777803":"left","469777804":"o","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="2"><a href="https://support.greenhouse.io/hc/en-us/articles/40497797083419-CLEAR-FAQ-for-candidates"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">CLEAR™ Candidate FAQ</span></span></a><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":0,"335559739":0}"=""> </span></li> </ul> </li> </ul> <p><strong><span data-contrast="none">The annual base salary range for this exempt position is $75,000–$93,000 </span></strong><span data-contrast="none">and</span><strong><span data-contrast="none"> </span></strong><span data-contrast="none">reflects the midpoint through maximum of the established range for this role</span><strong><span data-contrast="none">.</span></strong><span data-contrast="none"> Encoura establishes compensation using national market data, internal equity considerations, and organizational budget factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary.</span></p> <p><span data-contrast="none">Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":2520,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"=""> </span></p> <p> </p><div class="content-conclusion"><p><strong><span data-contrast="none">About Us</span></strong><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"=""> </span></p> <p><span data-contrast="none">Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success. </span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"=""> </span></p> <p><span data-contrast="none">Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage® — the nation’s largest free college and career planning program used by millions of high school students and educators nationwide. </span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"=""> </span></p> <p><span data-contrast="none">It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S. </span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"=""> </span></p> <p><span data-contrast="none">Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team. </span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"=""> </span></p> <p><span data-contrast="none">Applicants from California, please review the </span><a href="https://nrccua-my.sharepoint.com/:b:/g/personal/jordan_skiles_encoura_org/ERJJTDfdLixBrrbeKNcBuI8BDfeXRGhUfWi1xA1hWbaxcQ?e=QTTFDw"><span data-contrast="none">CA HR Privacy Notice</span></a><span data-contrast="none">. </span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"=""> </span></p> <p><span data-contrast="none">To review our privacy policy, please click this link: </span><a href="https://encoura.org/privacy-policy/"><span data-contrast="none">https://encoura.org/privacy-policy/</span></a><span data-contrast="none"> </span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"=""> </span></p></div>
