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Gap Inc. Director of Integrated Marketing (Encore)
About Gap Inc.
At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.
Our portfolio-Old Navy, Gap, Banana Republic, and Athleta-each brings a distinct point of view to how we show up in the world and serve our customers.
Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.
We're driven by a shared purpose: to bridge gaps-between people, perspectives, and possibilities-to create a better world.
We're building a team that performs at a high level-people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in.
About the Role
The Integrated Marketing Director for the Encore Membership program sets the vision and leads end-to-end, cross-channel marketing to grow awareness, acquisition, engagement, and value across Encore's owned channels and through Gap Inc.'s portfolio of brands-Gap, Old Navy, Banana Republic, and Athleta. This leader owns the integrated planning calendar, orchestrates omnichannel campaigns, oversees Encore owned channels and brings Encore to life through experiential activations.
What You'll Do
Integrated Marketing Strategy & Leadership
- Set the strategic vision and annual/quarterly marketing plan for Encore.
- Own the integrated marketing calendar across all Encore channels.
- Partners with brand marketing teams to bring Encore to life through the brands
- Champion customer-first, data-driven personalization and lifecycle marketing
Omnichannel Campaign Orchestration
- Lead cross-functional campaign development (brief → creative → media →
- measurement).
- Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additional
- partners as needed.
Social & Content Leadership
- Oversee Encore social channels.
- Lead content strategy and editorial calendar.
- Integrate relevant trends and cultural moments.
Budget, Vendor & Resource Management
- Own operational budget for Encore experiences and campaigns
- Manage freelancers, vendors, and external creative partners as relevant
Measurement, Insights & Optimization
- Establish KPI dashboards for owned channels and campaigns.
- Translate insights into action plans.
Governance & Compliance
- Ensure brand, legal, privacy, and compliance standards.
Leadership & Stakeholder Management
- Lead, mentor, and develop integrated marketing and studio teams.
- Communicate plans and performance to senior leadership
Who You Are
- Experience integrated, campaign, brand and event marketing; loyalty or membership
- experience required.
- Experience leading creative/production operations.
- Strong financial and vendor management acumen.
- Analytical expertise across marketing KPIs.
- Excellent communication and cross-functional leadership.
Preferred
- Retail/multi-brand experience.
- Social Media channel management.
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $175,000 - $227,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
