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General Manager
Why Join MEC At MEC, our purpose is to equip people for a lifetime of great outdoor experiences and adventure. Our home is on the trail—and everything we do is grounded in a deep belief in the power of the outdoors to build confidence, connection, and community. What sets MEC apart is our deep expertise, thoughtful product curation, and strong community connection, all focused on serving our members.
Our teams bring lived outdoor experience and product knowledge to every interaction, helping members find the right gear and guidance for where they’re going next. We curate products with intention—prioritizing quality, performance, and sustainability—so members can trust what they buy and how it’s made. And we show up in our communities through local partnerships, events, and shared outdoor experiences that extend far beyond our store walls.
We’re a people‑first organization, grounded in our values of respect, integrity, inclusivity, collaboration, and accountability. Our leaders play a hands‑on role in bringing these values and differentiators to life—building strong teams, leading with care and clarity, and ensuring every decision supports meaningful experiences for our members, our staff, and the places we love to explore.
The Opportunity
As the General Manager (GM), you are accountable for the overall performance, culture, and operational excellence of the store. You lead through others—setting clear expectations, building leadership capability, and holding the Senior Staff Team (SST) accountable for consistent execution across all areas of the business. You are responsible for delivering exceptional member experiences, strong financial results, and a safe, inclusive, and engaging workplace aligned to MEC’s purpose, values, and strategy.
While Department
Managers and the AGM own day‑to‑day execution within their functions, you remain accountable for outcomes across the entire store. What You’ll Be Responsible For
Store Performance &
- Business Results Own overall store performance, including sales, margin, profitability, labour, and inventory outcomes Analyze P&L results and operational KPIs to identify trends, risks, and opportunities Set clear performance expectations and hold leaders accountable for key metrics such as Sales vs. Budget, Conversion, ATV, UPT, Margin, and Labour Efficiency Make informed decisions that balance member experience, employee engagement, and financial sustainability People Leadership, Engagement &
- Culture Build and sustain an inclusive, respectful, and high‑performing store culture aligned to MEC values Lead, coach, and develop the Senior Staff Team, building leadership capability and succession readiness Ensure fair, consistent execution of performance management, attendance management, and people practices Partner with the People Business Manager and Regional Manager to ensure compliance with employment standards and policies Member Experience Leadership Own the end‑to‑end member experience for the store Champion MEC’s service standards, ensuring they are consistently trained, communicated, and delivered across all departments Maintain a visible presence on the floor, reinforcing member‑first behaviours and service expectations Use observations and performance insights to identify gaps and drive targeted coaching through leaders Operational Excellence &
- Risk Management Ensure consistent execution of operational, inventory, merchandising, visual, Tech Shop, and back‑of‑house standards Hold the AGM and Department Managers accountable for operational performance, safety, and compliance Oversee loss prevention, health & safety, and facilities outcomes, ensuring risks are identified and addressed Partner with Support Office teams to ensure systems, product flow, and store operations are effectively supported Talent, Workforce &
- Capability Own recruitment, onboarding, and development outcomes for the Senior Staff Team Set expectations and hold leaders accountable for frontline hiring, onboarding, and training quality Ensure workforce planning, scheduling, and coverage practices are fair, compliant, and aligned to business needs Invest in learning and development to build capability, engagement, and long‑term performance Community &
- Brand Leadership Own the store’s community engagement strategy and outcomes Ensure local outreach, partnerships, and member‑facing events strengthen community connection and brand trust Represent MEC’s values, brand, and purpose within the local community What You Bring 5+ years of senior retail leadership experience (e.g., General Manager or equivalent) in a complex, customer‑facing environment Proven ability to lead leaders, build strong leadership teams, and drive engagement and performance Strong business and financial acumen, with experience interpreting P&L results and operational KPIs Demonstrated accountability for ope
