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Head of National Accounts for ALP Nicotine Pouches
<p><strong>The Company</strong></p><p>ALP Nicotine Pouches is one of the fastest-growing brands in the modern oral nicotine category. Launched in late 2024 as a joint venture between the Tucker Carlson Network and Turning Point Brands (NYSE: TPB), ALP has quickly captured the attention of adult nicotine consumers nationwide with its bold flavors, perfectly moist pouches, and unapologetic brand identity. With a mantra of <em>"A Better Time,"</em> ALP is not just building a product — it's building a movement.</p><p>ALP is rapidly expanding its retail footprint across the country, and is scaling its national accounts infrastructure to match the brand's explosive growth trajectory. This is a rare opportunity to join a high-velocity consumer brand at a pivotal inflection point.</p><p></p><p><strong>The Role</strong></p><p>ALP is looking for a seasoned, high-performing <strong>Head of National Accounts</strong> to own and lead the company's chain retail strategy from end to end. This person will have full accountability for ALP's national account P&L, will build and close commercial agreements with major retail chains, and will serve as the senior bridge between ALP's brand ambitions and its retail execution across the country.</p><p>The right candidate has moved quickly in their career, thrives in fast-paced, entrepreneurial environments, and brings a proven track record of managing national accounts and leading field and broker sales teams in a competitive consumer goods landscape.</p><p></p><p><strong>Responsibilities</strong></p><ul><li>Own chain revenue and gross profit targets, with full accountability for ALP's national account P&L performance.</li><li>Prospect, negotiate, and close commercial agreements with key retail chains, managing the full pipeline from initial outreach through executed contract.</li><li>Develop and maintain ALP's chain account pipeline across all regions, setting distribution goals and promotional strategy by account and channel.</li><li>Determine go-to-market coverage by account, including which chains ALP pursues directly, through brokers, or through partner field teams — and manage clean handoffs across each channel.</li><li>Collaborate closely with ALP's joint venture partner, aligning on account strategy, field execution, and coverage to ensure a coordinated go-to-market approach across shared accounts.</li><li>Direct and align partner field sales teams on ALP chain accounts, ensuring regional execution reflects national account strategy and commitments.</li><li>Manage McLane, Core-Mark, and chain service distributor relationships to ensure contracted chain wins translate to inventory availability and shelf execution.</li><li>Oversee broker partners as an extension of the national accounts team, including scoping commercial proposals, co-presenting to buyers, and actively managing progress to close on designated accounts.</li><li>Report weekly to the CRO on pipeline status, deal progression, chain revenue, and forward forecast, with a monthly summary of results against targets.</li></ul><p><strong>Requirements</strong></p><ul><li>10–12+ years of progressive experience in account management and national sales leadership within consumer goods.</li><li>Demonstrated track record of owning national account P&L and managing complex retailer relationships at the chain level.</li><li>Direct experience negotiating and closing commercial agreements with major retail chains (convenience, grocery, drug, mass, or similar).</li><li>Proven ability to manage and lead field sales teams, broker networks, and distributor relationships.</li><li>Experience with tobacco, nicotine, and/or modern oral (nicotine pouch) categories is a <strong>strong plus</strong>.</li><li>Deep understanding of the convenience and retail trade landscape, including familiarity with McLane, Core-Mark, and chain service distributors.</li><li>Strong commercial acumen with the ability to build and manage a pipeline, track deal progression, and deliver against revenue targets.</li><li>Excellent communication and cross-functional collaboration skills, including experience working with JV partners or matrixed organizations.</li><li>Entrepreneurial mindset — comfortable in a fast-moving, high-growth startup environment with a bias for action and results.</li></ul>