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Paid Acquisition Expert Freelance - Meta & TikTok Ads (M/F)
Senior Paid Acquisition Expert
We are looking for a Senior Paid Acquisition Expert to take ownership of our paid campaigns execution and help us stabilize and scale performance.
This is a high-impact role:
- Paid represents ~80%+ of our marketing investment
- Core driver of pipeline and revenue
- Multi-market scope: US, FR, IT, ES
We need someone who can execute at a very high level from day one, bring structure, and challenge our current setup.
About Veesion
Veesion is an AI-powered video analytics solution that helps retailers prevent theft in real time using their existing CCTV cameras.
Instead of reviewing footage after losses occur, our system:
- Detects suspicious gestures (concealment, consumption, etc.)
- Sends real-time alerts with video clips
- Enables teams to intervene earlier and deter repeat offenders
Our value is built on: Visibility → Intervention → Deterrence
Our ICP (SMB Focus)
We mainly target small to mid-sized retail chains:
- Verticals: supermarkets (core), convenience stores, liquor stores, pharmacy (testing)
- Size: 110 stores, multi-user environments
- Markets: US (primary), FR, IT, ES
Key personas:
- Store owners / operators
- Multi-store managers
- Loss prevention / operations
Messaging is ROI-driven, pragmatic, and must follow strict truth-driven guidelines (no overselling AI capabilities)
Paid Acquisition at Veesion
Our paid strategy is heavily focused on Meta Ads, with:
- Lead generation Meta Lead Forms + Typeform landing pages)
- Structured campaigns by:
- Country
- Vertical
- Funnel stage Scale vs Build / testing)
- We also:
- Use scripted UGC videos (human & AI-generated)
- Work with external creative agencies UGC AI production)
- Are starting to explore TikTok Ads and potentially other channels
- Current priority:
- Clean up and rebuild a scalable foundation
- Improve performance reliability and testing velocity
Scope of Work
1. Audit & Strategy Challenge
- Audit existing Meta campaigns (structure, targeting, performance)
- Identify key gaps and inefficiencies
- Challenge current setup and propose improvements
2. Campaign Execution & Management
- Set up, launch, and manage campaigns (Meta primarily)
- Ensure:
- Clean campaign structure (by country / vertical / funnel)
- Correct budget allocation (scale vs test)
- Optimize campaigns continuously
3. Tracking & Data Reliability
- Ensure tracking is:
- Correctly implemented
- Reliable across campaigns
- Validate:
- Campaign naming conventions
- Attribution logic
- Flag and fix issues proactively
4. Testing & Performance Improvement
- Build a structured A/B testing framework
- Define hypotheses and test plans
- Analyze results and iterate quickly
5. Creative Feedback & Collaboration
- Work closely with creative agencies UGC / AI
- Provide:
- Clear briefs
- Feedback on scripts and ads
- Ensure creatives align with:
- ICP
- Performance goals
- Messaging guidelines (no overselling)
6. Reporting & Communication
- Provide clear, concise weekly updates:
- Performance
- Learnings
- Next actions
- Flag issues early and proactively
Expected Outcomes
Within the first weeks, we expect:
- Clean, structured campaign setup
- Reliable tracking and data
- Improved execution quality (no basic errors)
- Clear testing roadmap
- Strong collaboration with creative team
Profile We're Looking For
Must-have
- Strong experience with Meta Ads (lead generation)
- Proven ability to:
- Structure campaigns at scale
- Run clean tests and optimize performance
- Strong attention to detail (no execution errors)
- Data-driven mindset
- Fluent in English (US campaigns)
Nice-to-have
- Experience with TikTok Ads
- Experience in multi-market campaigns
- Experience with UGC / performance creative
Engagement
- 3 days/week initially
- Potential to reduce to 2 days/week once stabilized
- Close collaboration with Growth team (strategy owned internally)