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Part-Time Social Media Assistant — Author / Book Marketing — Instagram, LinkedIn, Podcasts
I’m Dr. Barbara Austin, a college admissions and financial aid coach with over thirty years of experience and a small publishing company called College Quest Books. My second book, From Star to Superstar: The Asian American Guide to Elite Colleges, launched recently as a #1 Amazon new release in its category, and my third book, The Debt-Free Dream, comes out this summer.
I have strong content — books, blogs, designed Instagram carousels, AI-generated podcasts — but I need help getting it consistently in front of new readers. I’m looking for a nimble, reliable assistant who can take what I already have and deploy it across social media on a steady weekly rhythm.
What you’d do:
• Post pre-designed Instagram carousels (8-slide image sets, ready to upload) with strong captions, hashtags, and music — weekly
• Convert those same carousels into Instagram Reels with appropriate music and pacing
• Post and engage on LinkedIn — adapting blog content into LinkedIn-native posts
• Get my existing AI-generated podcasts onto Apple Podcasts and Spotify via a podcast host (Buzzsprout, Anchor, or your recommendation)
• Help me figure out which platforms are actually working for my audience (Asian American and Indian parents of high-school-aged students)
• Track basic analytics so we know what’s converting
• Respond to comments on my posts in the first hours after they go live
What you would NOT do:
• Write the books or blogs themselves (I write all my own content)
• Run paid ads (not in this phase)
• Make strategic marketing decisions alone (we’ll make those together)
The ideal person:
• Has hands-on experience growing or managing an Instagram and LinkedIn presence — not just theory
• Knows how to make Reels with music that don’t look amateur
• Is comfortable with podcast hosting and RSS feed submission
• Can write captions that sound like me, not like generic marketing copy (I’ll give you my voice and existing blog samples to study)
• Is reliable, responsive within 24 hours, and willing to start small and grow with the work
• Bonus: has worked with authors, coaches, or educational businesses before
About working with me:
I’m direct, decisive, and respect your time. I’m at the writing/strategy end of this work; you’d be at the execution end. I’m not looking for someone to teach me marketing — I’ve spent thirty years marketing my students into elite colleges and understand the principles. I’m looking for someone with the practical platform skills I don’t have time to develop.
To apply:
In your cover letter, please answer this one question briefly: What’s one specific thing you’d do in the first 30 days to help an author with strong content but limited social media reach?
Generic “I have 10 years of experience” pitches will not be read. I want to see how you think about a specific problem.
Please also share one or two examples of Instagram or LinkedIn accounts you currently manage or have grown, ideally for an author, coach, or small business.
