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Product Marketing Specialist

June 2, 2026

Join beqom — where tech meets impact beqom is a high-growth B2B SaaS company that provides industry-leading tools for pay equity and transparency, compensation, and performance management. Trusted by some of the world’s most respected companies, beqom enables HR and business leaders to navigate global compliance and make smarter pay decisions that attract, retain, and motivate top talent. Founded in Switzerland and serving clients worldwide, our powerful, enterprise-ready products are fuelled by beqom pay intelligence. Role Overview As a Product Marketing Specialist at beqom, you’ll be at the heart of our commercial success — shaping how we position, launch, and enable the market around our products. Reporting to the Head of Product Marketing and working closely with Product, Marketing, Sales, and Services teams, you will own the tactical execution of product marketing strategy: from compelling messaging and go-to-market planning, to sales enablement and competitive positioning. This is a role for someone who can move seamlessly between strategic thinking and hands-on delivery — and who brings a genuine curiosity about how AI can make that work sharper and faster. What you'll be doing Positioning & Messaging <ul> <li>Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities.</li> <li>Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals.</li> <li>Develop clear campaign briefs and collaborate with demand generation on execution.</li> <li>Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral.</li> <li>Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle.</li> <li>Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts.</li> <li>Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics.</li> <li>Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs.</li> </ul> Sales Enablement <ul> <li>Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives.</li> <li>Partner with Product to roll out product updates in an actionable, field-friendly format.</li> <li>Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes.</li> <li>Develop, maintain, and evolve a central library of enablement content and resources.</li> <li>Track adoption and impact of enablement programmes and iterate based on feedback and performance data.</li> </ul> Cross-Functional Collaboration <ul> <li>Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints.</li> <li>Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration.</li> <li>Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets.</li> <li>Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.</li> </ul> Skills & Experience What you'll bring <ul> <li>Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of SaaS buyer journeys.</li> <li>Demonstrable experience crafting messaging and supporting go-to-market for portfolio products.</li> <li>Experience with product launches and go-to-market planning.</li> <li>Experience supporting software product lifecycle communications including general availability and release communications.</li> <li>Strong customer-centric mindset — able to identify pain points and translate them into compelling marketing strategies.</li> <li>Proven stakeholder management skills, including working with senior leadership and cross-functional teams.</li> <li>Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace.</li> <li>An AI-first mindset, actively exploring how GenAI tools can improve and accelerate your work.</li> <li>Excellent project management and organisational skills, with strong attention to detail.</li> <li>Strong written and verbal communication skills.</li> <li>Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience).</li> </ul> Bonus points if you have <ul> <li>Experience in the HR tech space or selling into HR and Finance buyers.</li> <li>Fluent in French</li> <li>Familiarity with compensation management, pay equity, or performance management solutions.</li> </ul>

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DISCLAIMER

Get Hired Faster With COMPANY_NAME!

1: COMPANY_NAME Smart Tools and Direct Employer Connections Help Speed Up Your Hiring Process

2: With Better Matches, Real-time Job Alerts, and Direct Employer Responses, COMPANY_NAME Helps Many Candidates Secure Interviews and Job Offers Within 15 to 30 Days!

3: The Type of Resume You Need to Get Priority Placement

4: Browse Full-Time, Part-Time, and Freelancing Roles With COMPANY_NAME

5: COMPANY_NAME Helps You Grow Your Career

6: The Easiest Way To Find A Job

7: Find Roles That Offer Growth, Culture & Benefits

8: Get Support With Resume, Interviews & Career Planning

9: Your Future Starts Today

10: Get Hired Within 15 to 30 Days With COMPANY_NAME

Product Marketing Specialist

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

5. HOW DO YOU PROCESS INFORMATION?

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

8. HOW TO PRIORITIZE WORK?

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

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