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Retention & Lifecycle Marketing Manager (US, Remote)
Salary Range: $100,00 - $120,000 per year (DOE)
Benefit Eligible: Yes
Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.
Classification: Exempt
Reports to: VP of Customer Growth
About the Company
Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.
Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.
We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time.
If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!
About the Opportunity
This is a high-impact role with real ownership over one of our most important growth channels. You’ll shape lifecycle email strategy and retention initiatives that keep customers connected through thoughtful education, strong customer journeys, and experiences that build trust, deepen loyalty, and grow customer lifetime value. It’s an opportunity to do meaningful work at a brand with real momentum. You’ll bring both strategic thinking and exceptional execution to a mission rooted in helping people live healthier lives through real food, clean ingredients, and a more holistic approach to wellness.
What You’ll Do
- Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
- Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
- Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
- Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
- Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
- Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
- Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
- Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
- Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
- Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
- Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
- Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.
What You’ll Do
- Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
- Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
- Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
- Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
- Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
- Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
- Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
- Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
- Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
- Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
- Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
- Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.
What You’ll Need to Succeed
- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Psychology or a related field.
- 5-8 years of experience in email marketing, with significant lifecycle and retention marketing experience
- Supporting DTC ecommerce brands in the CPG within health, supplement and wellness space.
- Educational marketing experience
- Proven experience developing and implementing lifecycle strategies and campaigns that improve repeat purchase rate, reduce churn, and grow customer lifetime value.
- Strong hands-on experience owning and optimizing retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
- Expert-level proficiency in Klaviyo, including advanced segmentation, automation, personalization, and deliverability best practices.
- Strong experience with Figma designing, building, and optimizing email templates and lifecycle campaigns, with a solid understanding of email UX, mobile responsiveness, inbox rendering, and QA best practices.
- Strong analytical skills with experience interpreting lifecycle and email performance metrics, using customer behavior data to identify opportunities, and designing and analyzing A/B tests to inform optimization strategies.
- Experience monitoring and optimizing deliverability, inbox placement, and subscriber health.
- Exceptional attention to detail and strong project management skills, with the ability to manage multiple priorities, maintain accuracy, and consistently deliver high-quality work on time.
- Strong verbal and written communication skills, with the ability to clearly explain performance insights, technical considerations, and strategic recommendations to non-technical stakeholders.
- Proactive, resourceful, and comfortable working independently in a fast-paced, remote environment, with strong problem-solving skills and the ability to anticipate challenges and identify solutions.
Bonus Points
- Experience, training, or a strong personal interest in holistic nutrition, health science, biology, functional medicine, or nutritional supplement products.
- Strong understanding of effective, conversion-driven messaging and education-based marketing best practices, with a genuine interest in health and wellness brand storytelling.
- Solid understanding of direct-to-consumer psychology, retention levers, and conversion rate optimization principles.
- Hands-on experience with UTM tracking, attribution, Google Analytics, and Mixpanel.
- Experience in graphic design and hands-on experience with Figma.
- Working knowledge of HTML and CSS for email production.
- Project management certification or formal project management training.
Our Commitment to You
- Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous Paid time off to support balance and rest
- Paid sick time for when you need it
- Six (6) paid holidays each year
- Paid parental leave for growing families
- 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
- 401(k) with up to a 4% company match after one year of service
- Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
Compliance & Employment Practices
Paleovalley and Wild Pastures are proud to be equal opportunity employers. We make employment decisions based on qualifications, merit, and business needs, and we do not discriminate based on any status protected by applicable federal, state, or local law. We’re also committed to providing reasonable accommodations throughout the hiring process. If you need assistance or an accommodation at any point, please reach out to HRteam@paleovalley.com.
All applicants must be authorized to work in the United States. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. Any offer of employment is contingent upon completion of Form I-9 and verification of work authorization. We participate in E-Verify to confirm eligibility to work in the U.S.
To support an efficient and consistent application review process, we may use technology-assisted tools to help organize and review applications; however, these tools do not make hiring decisions. All final hiring decisions are made by our team.
This role is open until filled.
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