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Sales Development Representative (L2 SDR)
<div class="content-intro"><p>Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.</p> <p>We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.</p></div><p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Position Overview</span></span></strong><span data-ccp-props="{" 134245418":true,"134245529":true,"201341983":0,"335559738":299,"335559739":299,"335559740":240}"=""> </span></p> <p><span data-contrast="auto">Cordance is seeking ambitious and resilient </span><strong><span data-contrast="auto">Sales Development Representatives (SDRs)</span></strong><span data-contrast="auto"> to join our growing team. As an SDR, you’ll be on the front lines of our sales organization — prospecting, researching, and engaging with potential customers to create qualified opportunities for our sales team.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335551550":6,"335551620":6,"335559738":240,"335559739":240}"=""> </span></p> <p><span data-contrast="auto">This is a high-impact, sales role that requires persistence, creativity, and a hunger to learn. More than just an entry point into sales, this is a </span><strong><span data-contrast="auto">launchpad for your career.</span></strong><span data-contrast="auto"> Many of our top performers advance into Account Executive, Customer Success, or Marketing roles. If you’re resilient, curious, and motivated by growth, you’ll find success here.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335551550":6,"335551620":6,"335559738":240,"335559739":240}"=""> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Key </span><span data-ccp-parastyle="heading 2">Responsibilities</span></span></strong><span data-ccp-props="{" 134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335559685":0,"335559738":299,"335559739":299,"335559740":240}"=""> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":240,"335559739":240,"335559740":259,"335559991":360}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Focus primarily on </span><strong><span data-contrast="auto">new logo acquisition</span></strong><span data-contrast="auto"> through inbound and outbound prospecting. (Installed base expansion may occur occasionally as needed.)</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”).</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Conduct </span><strong><span data-contrast="auto">high-quality, high-volume outreach (70–90 activities per day)</span></strong><span data-contrast="auto"> through calls, emails, video, and social media.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="o" data-font="Courier New" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":1440,"335559991":360,"469769226":"courier="" new","469769242":[9675],"469777803":"left","469777804":"o","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="2"><span data-contrast="auto">The goal is to increase call volume to </span><strong><span data-contrast="auto">~1,200 calls per month</span></strong><span data-contrast="auto"> by Q1.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="o" data-font="Courier New" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":1440,"335559991":360,"469769226":"courier="" new","469769242":[9675],"469777803":"left","469777804":"o","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="2"><span data-contrast="auto">Top performers consistently achieve this level of activity, driving stronger pipeline results.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Schedule discovery meetings or demos with qualified prospects for assigned Account Executives.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Meet or exceed individual activity, qualification, and pipeline-generation goals.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="89" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <p><strong><span data-contrast="none">Competencies</span></strong><span data-ccp-props="{" 134233117":false,"134233118":false,"335559685":0,"335559738":240,"335559739":240}"=""> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">Resiliency:</span></strong><span data-contrast="none"> Ability to handle rejection, stay motivated, and consistently deliver in a metrics-driven environment.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="none">Coachability:</span></strong><span data-contrast="none"> Openness to feedback, eagerness to learn, and ability to quickly apply new skills.</span><span data-ccp-props="{" 134233117":true,"134233118":true,"201341983":0,"335559740":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="none">Curiosity & Problem Solving:</span></strong><span data-contrast="none"> Genuine interest in learning, asking thoughtful questions, and finding creative ways to connect with prospects.</span><span data-ccp-props="{" 134233117":true,"134233118":true,"201341983":0,"335559740":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="none">Ownership:</span></strong><span data-contrast="none"> A disciplined, proactive mindset with a strong sense of accountability for results.</span><span data-ccp-props="{" 134233117":true,"134233118":true,"201341983":0,"335559740":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="none">Growth Mindset:</span></strong><span data-contrast="none"> A drive to continuously improve, embrace challenges, and view setbacks as opportunities to grow.</span><span data-ccp-props="{" 134233117":true,"134233118":true,"201341983":0,"335559740":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Strong communication skills, written and verbal, with the confidence to engage decision-makers.</span><span data-ccp-props="{" 134233117":true,"134233118":true,"201341983":0,"335559740":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="62" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Ability to thrive in a fast-paced, high-energy team environment.</span><span data-ccp-props="{" 134233117":true,"134233118":true,"201341983":0,"335559740":240}"=""> </span></li> </ul> <p><strong><span data-contrast="none">Required Qualifications </span></strong><span data-ccp-props="{" 201341983":0,"335559738":240,"335559739":240,"335559740":240}"=""> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Bachelor’s degree </span><strong><span data-contrast="auto">or</span></strong><span data-contrast="auto"> equivalent experience.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">0–2 years of professional experience (internships, part-time, or sales-related experience a plus).</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Comfort with high-volume outreach across phone, email, and LinkedIn.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Strong organizational skills and ability to manage multiple priorities.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Passion for sales and a desire to grow into a long-term revenue-generating career.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Experience in B2B SaaS or lead-generation environments preferred but not required.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Preferred </span><span data-ccp-parastyle="heading 2">Qualification</span><span data-ccp-parastyle="heading 2">s</span></span></strong><span data-ccp-props="{" 134245418":true,"134245529":true,"201341983":0,"335559738":299,"335559739":299,"335559740":240}"=""> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Familiarity with CRM and sales tools such as </span><strong><span data-contrast="auto">HubSpot</span></strong><span data-contrast="auto"> (Cordance’s primary platform), </span><strong><span data-contrast="auto">ZoomInfo.</span></strong><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Proven success meeting or exceeding outreach and pipeline goals in a fast-paced environment.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Strong research and prospecting skills with the ability to personalize outreach at scale.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Understanding and application of </span><strong><span data-contrast="auto">BANT qualification</span></strong><span data-contrast="auto"> methodology.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Prior experience collaborating with Account Executives on account or territory strategies.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">Ability to balance quality and quantity in prospecting while maintaining precision under pressure.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"335559738":240,"335559739":240}"=""> </span></li> </ul><div class="content-conclusion"><p><em>Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.</em></p> <h3>Why Join Us?</h3> <p>At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:</p> <ul> <li><strong>Health and Wellness:</strong> <ul> <li>Comprehensive Health Coverage: Coverage begins on your first day of employment.</li> </ul> </li> <li><strong>Retirement Savings:</strong> <ul> <li>401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.</li> <li>RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.</li> </ul> </li> <li><strong>Paid Time Off:</strong> <ul> <li>Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.</li> </ul> </li> <li><strong>Parental Leave:</strong> <ul> <li>12 weeks paid leave for all employees.</li> </ul> </li> <li><strong>Remote Work Support:</strong> <ul> <li>Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.</li> </ul> </li> <li><strong>Holidays:</strong> <ul> <li>Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.</li> </ul> </li> </ul> <p>Join us and be part of a company that values your contributions and well-being from day one!</p> <h5><strong><em>EEOC & ADA Statement</em></strong><strong>:</strong></h5> <h5><strong>Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.</strong></h5> <h5><strong>Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.</strong></h5> <h5><strong>This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</strong></h5> <h5><strong>Final candidate must be able to pass a background check.</strong></h5> <h5><strong>To view applicant notices required under federal and state law, please visit: <a href="https://cordance.co/applicant-notices/">https://cordance.co/applicant-notices/</a></strong></h5></div>