Senior Marketing Operations & Campaign Manager - Remote (Mexico)

<p><span style="color: #333399;"><em><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">About Us: </span></strong></em><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">At Echelon Risk + Cyber, we defend the basic rights to security and privacy. We partner with mid-market and enterprise organizations to build disciplined, execution-driven cybersecurity and compliance programs. </span></span></p> <p><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">We are hiring a <strong>Senior Marketing Operations & Campaign Manager</strong> to serve as a cornerstone of our marketing team. This person will combine strong marketing operations expertise with well-rounded B2B marketing execution. They will help us run a smarter, more disciplined go-to-market engine - not just manage systems, but understand how the business actually performs. </span></p> <p><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">This is a senior individual contributor role with high visibility and high trust. </span></p> <p><em><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">Role Overview</span></strong></span></em></p> <p><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">This role requires a strong marketing operations background, but we are intentionally hiring someone who has grown beyond pure ops into broader GTM execution. </span></p> <p><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">You will: </span></p> <ul> <li><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Own HubSpot Marketing Hub and lifecycle governance </span></li> <li><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Own marketing pipeline visibility and reporting discipline </span></li> <li><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Lead operational planning and execution of webinars and events </span></li> <li><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Improve campaign performance and attribution clarity </span></li> <li><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">This is a senior individual contributor role for someone who wants to operate at the intersection of data, revenue, and business strategy</span></li> </ul> <p><em><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;"><strong>Core Responsibilities</strong> </span></em></p> <p><em><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">Marketing Operations & Data Ownership</span></strong></span></em></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Serve as primary owner of HubSpot (Marketing Hub)</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Govern lead lifecycle stages, MQL definitions, routing logic, and attribution standards</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Build and maintain advanced automation workflows</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Maintain data hygiene and reporting integrity</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Troubleshoot issues impacting sales visibility or reporting accuracy</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; color: #333399;">Advanced, hands-on HubSpot expertise is required</span></li> </ul> <p><em><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">Pipeline Reporting & Business Insight</span></strong></span></em></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Own how we measure pipeline, performance, and revenue contribution across marketing and sales</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Build and maintain dashboards tracking conversion, velocity, win rates, deal size, and source performance </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Establish standardized reporting definitions across marketing and sales</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Present insights to leadership and recommend specific, actionable next steps</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Identify trends and seasonality patterns in pipeline performance</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Proactively surface risks and improvement opportunities</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; color: #333399;">You must be comfortable presenting to stakeholders</span></li> </ul> <p><em><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">Campaign, Webinar & Event Execution</span></strong></span></em></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Lead operational planning and execution of webinars, events, and multi-channel campaigns </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Draft and refine email copy for event promotions, webinar invites, reminders, follow-ups, and nurture sequences</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Ensure campaigns are properly built, tracked, and measured inside HubSpot</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Coordinate timelines, workflows, follow-ups, and post-event reporting </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Optimize event and webinar ROI</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Contribute directly to tactical execution across marketing projects when bandwidth or complexity requires it </span></li> </ul> <p><em><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">GTM Alignment & Cross-Functional Execution</span></strong></span></em></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Align marketing automation and reporting with sales workflows </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Improve lead handoffs and feedback loops between marketing and sales </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Support outbound segmentation and campaign coordination </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Bring structure to cross-functional initiatives </span></li> </ul> <p><em><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">Process Discipline & Continuous Improvement</span></strong></span></em></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Identify inefficiencies and fix them without being asked </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Reduce manual work through automation and structured process design </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Maintain documentation for lifecycle governance and reporting standards </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Over-communicate when processes change, or issues arise </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Bring structured thinking to ambiguous projects </span></li> </ul> <p><em><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">Required Experience</span></strong></span></em></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">5–7+ years in B2B Marketing with a strong Marketing Operations foundation </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Prior dedicated Marketing Operations roles required </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Advanced hands-on HubSpot expertise (Marketing Hub) </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Mandatory experience supporting a B2B sales-led funnel </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Experience building dashboards and presenting insights to stakeholders </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Experience executing webinars, events, or multi-channel B2B campaigns </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Professional fluency in English (written and verbal) </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: Verdana, sans-serif; color: #333399;">Overlap with US Eastern business hours </span></li> </ul> <p><em><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">Preferred</span></strong></span></em></p> <ul> <li style="tab-stops: list .5in;"><span style="color: #333399;"><strong><span style="font-size: 10.0pt; line-height: 115%; font-family: 'Verdana',sans-serif;">Experience in consulting, advisory, or professio<span style="font-family: verdana, geneva, sans-serif;">nal services environments</span></span></strong></span></li> <li style="tab-stops: list .5in;"><span style="color: #333399; font-size: 10pt; font-family: verdana, geneva, sans-serif;"><strong><span style="line-height: 115%;">Experience in cybersecurity, compliance, or technology services</span></strong></span></li> </ul> <p><em><span style="font-size: 10pt; line-height: 115%; font-family: verdana, geneva, sans-serif; color: #333399;"> <strong>The Type of Person Who Thrives Here</strong> </span></em></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: verdana, geneva, sans-serif; color: #333399;">Highly articulate communicator</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: verdana, geneva, sans-serif; color: #333399;">Critical thinker who challenges assumptions </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: verdana, geneva, sans-serif; color: #333399;">Comfortable presenting to leadership and partners </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: verdana, geneva, sans-serif; color: #333399;">Proactive and accountable </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: verdana, geneva, sans-serif; color: #333399;">Detail-oriented without losing business context</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: verdana, geneva, sans-serif; color: #333399;">Organized and structured in a fast-moving environment.</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; line-height: 115%; font-family: verdana, geneva, sans-serif; color: #333399;">Fixes problems instead of escalating them.</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #333399;">If you bring discipline, ownership, and energy to your work, you will thrive in this role.</span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt; color: #000080;"><strong><em><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; outline: transparent solid 1px; background-color: #ffffff; line-height: 18px; font-variant-ligatures: none !important;" data-contrast="none"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-charstyle="normaltextrun">Wh</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-charstyle="normaltextrun">y </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;" data-ccp-charstyle="normaltextrun">Echelon</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-charstyle="normaltextrun">? </span></span></em></strong></span></p> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 18px; font-family: verdana, geneva, sans-serif; font-variant-ligatures: none !important; color: #000080;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">We are committed to creating an inclusive environment for our team</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;" data-ccp-charstyle="normaltextrun"> with unquestioned integrity</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">. If you have a special need that requires accommodation, please let your recruiter know</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">.</span> <span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">One of our core values is "People with Personality," and we want to allow you the space to bring your full self to work. </span></span></p> <p><span style="font-family: verdana, geneva, sans-serif; color: #000080; font-size: 10pt;"><strong><em><span style="background: white;">We Currently Offer The Following Benefits: </span></em></strong></span></p> <ul> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Access to private medical insurance through MetLife. </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Life insurance policy via MetLife. </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">30-day Christmas bonus and a monthly technology stipend. </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Contribution of 8% of the employee's salary to a savings fund. </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to.</span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disability. </span></li> <li style="tab-stops: list .5in;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif; color: #000080;">Support for individual development through certifications, continued learning, conferences, and more.</span></li> </ul> <p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text; font-size: 10pt; line-height: 18px; font-family: verdana, geneva, sans-serif; font-variant-ligatures: none !important; color: #000080;" data-contrast="auto"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">We value a diverse workforce and a culture of inclusivity and belonging. </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">All employment decisions shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">status,</span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;"> or any other basis as protected by federal, state, or local law. </span><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; padding: 0px; user-select: text;">Echelon Risk + Cyber is an Equal Opportunity Employer.</span></span></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...