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Senior Media Buyer
<p><span style="font-size: 12pt"><span style="font-weight: bold">About Rouge Care</span></span></p> <p>Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design.</p> <p><br></p> <p>We’re looking for a Senior Media Buyer to help scale customer acquisition through world-class paid media execution, creative testing, and performance optimization.</p> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Role Overview</span></span></p> <p>This role owns paid media execution across:</p> <ul> <li>Meta Ads</li> <li>Google Ads</li> <li>TikTok Ads</li> <li>Pinterest Ads</li> </ul> <p><br></p> <p>You’ll work closely with the Marketing Manager to scale revenue through disciplined media buying, creative testing, and performance analysis.</p> <p><br></p> <p>While paid media is your primary responsibility, you’ll also contribute ideas and insights across landing pages, website conversion optimization, email marketing, and customer acquisition strategy.</p> <p><br></p> <p><span style="font-size: 14pt"><span style="font-weight: bold">What You’ll Do</span></span></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Paid Media Management</span></span></p> <ul> <li>Launch, manage, and optimize campaigns across Meta, Google, TikTok, and Pinterest</li> <li>Manage budgets, bidding strategies, audience targeting, and account structure</li> <li>Scale winning campaigns while maintaining efficiency targets</li> <li>Monitor daily performance and identify optimization opportunities</li> <li>Analyze campaign, creative, audience, and landing page performance</li> </ul> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Creative Testing</span></span></p> <ul> <li>Collaborate with our creative team to develop new ad concepts and testing ideas</li> <li>Provide feedback on hooks, messaging, offers, angles, and creative formats</li> <li>Build structured testing roadmaps and identify winning patterns</li> <li>Help improve creative performance across all acquisition channels</li> </ul> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Conversion Optimization</span></span></p> <ul> <li>Identify opportunities to improve landing pages, PDPs, offers, bundles, and checkout experiences</li> <li>Work with developers and marketers to launch experiments quickly</li> <li>Analyze user behavior and conversion data to improve performance</li> </ul> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Performance Analysis</span></span></p> <ul> <li>Track and report on key metrics including MER, ROAS, CAC, CVR, AOV, and revenue contribution</li> <li>Identify growth opportunities and scaling levers across channels</li> <li>Provide actionable recommendations backed by data</li> </ul> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">What We’re Looking For</span></span></p> <ul> <li>4+ years of experience managing paid media for e-commerce brands</li> <li>Strong experience with Meta Ads and Google Ads</li> <li>Experience managing TikTok and Pinterest campaigns</li> <li>Strong understanding of Shopify and GA4</li> <li>Proven ability to scale paid media accounts</li> <li>Strong analytical and problem-solving skills</li> <li>Creative testing mindset</li> <li>Comfortable working independently in a remote environment</li> <li>Highly organized and accountable</li> </ul> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Nice to Have</span></span></p> <ul> <li>Experience with Klaviyo</li> <li>Experience running CRO experiments</li> <li>Experience with subscription or health & wellness brands</li> <li>Familiarity with SEO fundamentals</li> </ul> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">You’ll Work With</span></span></p> <ul> <li>Marketing Manager</li> <li>Creative Director</li> <li>Copywriter</li> <li>Designer / Video Editor</li> <li>Developer</li> <li>SEO Consultant</li> <li>Email Specialist</li> </ul> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Benefits</span></span></p> <ul> <li>Remote-first work environment</li> <li>4 weeks vacation</li> <li>5 personal/sick days</li> <li>Group insurance</li> <li>RRSP matching up to $5,000</li> <li>$500 annual health & wellness allowance</li> <li>Legendary Christmas party</li> </ul> <p><br></p> <p><span style="font-size: 14pt"><span style="font-weight: bold">Our Values</span></span></p> <p><span style="font-size: 14pt"><br></span></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">We’re Here to Heal</span></span></p> <p>We believe our products genuinely improve people’s lives. Empathy, care, and long-term trust matter in everything we do.</p> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">People First</span></span></p> <p>We show up for our customers and for each other. We communicate directly, support one another, and operate with mutual respect.</p> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Win. Then Win Again.</span></span></p> <p>We are ambitious, accountable, and proactive. We solve problems before they become bigger issues.</p> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Build What Doesn’t Exist Yet</span></span></p> <p>We invest in long-term innovation across hardware, software, AI, science, and customer experience.</p> <p><br></p> <p><span style="font-size: 12pt"><span style="font-weight: bold">Earn Trust Through Excellence</span></span></p> <p>We operate like a premium brand. Details matter, quality matters, and excellence is the standard.</p>