Senior Product Marketing Manager

<h2><strong>About Hatch</strong></h2><p style="min-height:1.5em"></p><p style="min-height:1.5em">Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Our AI agents handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>The Role</strong></p><p style="min-height:1.5em"><br>Reporting to the Director of Product Marketing, we are looking for a <strong>Senior Product Marketing Manager</strong> to join our growing team. A successful candidate for this role will thrive in a fast paced, high-growth environment and operate effectively at the intersection of deep technical understanding of our AI-powered SaaS platform, and rapid go-to-market execution. As Hatch scales and problems change, so will this role — the right candidate sees change as opportunity and is ready to take on new challenges as the business demands them. This is a full-time remote role based in the United States.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you’ll do:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Drive GTM planning and execution for new Hatch feature launches in a highly competitive space</p></li><li><p style="min-height:1.5em">Maintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segments</p></li><li><p style="min-height:1.5em">Assess market needs and conduct research to influence new product development, acting as the voice of the customer for product and engineering teams</p></li><li><p style="min-height:1.5em">Develop differentiated narratives that drive net new customer acquisition and deepen product adoption</p></li><li><p style="min-height:1.5em">Partner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growth</p></li><li><p style="min-height:1.5em">Share market insights that help teams develop deeper empathy for our customers</p></li><li><p style="min-height:1.5em">Be a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goals</p></li><li><p style="min-height:1.5em">Build and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamics</p></li><li><p style="min-height:1.5em">Track and synthesize win/loss data, produce battle cards and sales talk tracks that keep the field sharp</p></li><li><p style="min-height:1.5em">Treat AI as a multiplier in your day-to-day, constantly finding ways amplify your impact</p></li><li><p style="min-height:1.5em">Evolve your scope as the team and business grow; this role is built to expand over time</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What it takes to succeed:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTM</p></li><li><p style="min-height:1.5em">Strong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmap</p></li><li><p style="min-height:1.5em">You have a working command of AI tools and know how to put them to use, actively building your skills and it shows in your results</p></li><li><p style="min-height:1.5em">A builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive results</p></li><li><p style="min-height:1.5em">Experience in SaaS and Home Improvement / Home Services industry a bonus</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you'll get:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Effective your first day: Full medical, vision, and dental</p></li><li><p style="min-height:1.5em">15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday</p></li><li><p style="min-height:1.5em">Up to 14 weeks of parental leave</p></li><li><p style="min-height:1.5em">Monthly wellness subsidy</p></li><li><p style="min-height:1.5em">Work from home reimbursement</p></li><li><p style="min-height:1.5em">Flexible spending account</p></li><li><p style="min-height:1.5em">401(k) retirement savings plan</p></li><li><p style="min-height:1.5em">Employee stock purchase plan</p></li><li><p style="min-height:1.5em">Compensation range for this position is $106,000 - $198,000 annually. You may also be offered a bonus and benefits.</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><em>We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.</em></p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><em>Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. </em></p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><em>We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).</em></p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><em>Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.</em></p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><em>We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.</em></p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><em>Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.</em></p>

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...