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SEO Specialist (South Africa)
Huble is an international, creative, digital business & CRM consultancy with Elite HubSpot Partner status. Using the HubSpot platform, we provide solutions to increase our customer's level of CRM sophistication as well as deliver strategic consultancy across marketing, sales, service, websites, and business operations - and we do it all whilst trying to strike a balance between professionalism and being human.
We are looking for a Search Engine Optimization (SEO) Specialist to join our team and manage international client SEO campaigns and website optimisation. As a member of the SEM team, you will work with the Project Management, Web Development, Creative, and Marketing teams to drive traffic and leads to our client’s websites with the ultimate target to maximize their ROI. You will ensure our client’s digital marketing campaigns and strategies are optimized for search engines such as Google and develop your knowledge on the use of Google Analytics and HubSpot’s Reporting functionality.
With the rise of AI Search, Huble’s SEO services have expanded to cover AEO and ensure our clients have strong visibility and positive sentiment in Answer Engines for relevant prompts. We’re looking for someone excited to embrace this new challenge, who enjoys exploring new ideas and will take responsibility for uncovering new ways to improve outcomes for our clients.
Here are a few of the tasks you'll get to work on
1) Understand your Client Accounts and Campaigns
- Develop an understanding of our clients’ businesses and the reasons and strategies behind their campaign objectives.
- Be involved in the execution of client and internal SEO campaigns, ensuring deliverables are completed and results are reported on accurately, including insights and proposed next steps.
- Where applicable, attend/run client meetings, strategy workshops or client briefing/reporting calls and support with the preparation for these meetings and the delivery of relevant outputs.
- Maintain a full understanding of the Statements of Work for your clients and the deliverables included.
2) Implement SEO / AEO Strategies | Performance Reporting:
- Provide actionable insights to our clients, reporting on SEO performance and identifying opportunities to improve our clients’ website indexing and functionality.
- Conduct SEO audits of a client’s website and provide insightful and informative commentary.
- Produce or review monthly/quarterly SEO Health and Performance reports.
- Carry out High Value Page analysis of websites to identify pages that require optimisation.
- Conduct keyword research to identify & prioritise the best opportunities based on relevance, monthly searches and competition.
- Review website content and draft page optimisation recommendations to improve SEO best practice, including metadata, on-page content, internal links, CTAs, images, and page layout.
- Identify individual strengths and weaknesses in our SEO processes/strategies, and work to implement necessary changes.
- Develop and maintain a knowledge of the company’s SEO, marketing and PPC propositions and the technology stack used by the relevant teams.
- Ensure that campaigns are delivered on time and on budget, preferably exceeding expectations.
- Apply and further develop your knowledge of the SEMRush platform, Screaming Frog, and Search Atlas (as well as any other SEO platforms our company or clients might use in the future).
3) Support Website Migration:
- Provide guidance and support from an SEO perspective on projects where we will be migrating our clients' websites onto HubSpot
- Take responsibility for migration planning, including URL structure changes
- Ensure redirect mappings are carefully planned in advance
- QA and testing of the site through technical health crawls and snag lists - guiding other team members into the fixes required.
- Support on Go Live day - implementing and testing redirects, pre- and post-migration crawls and snag lists, support with fixes.
4) Collaborate and Engage with Team | Deliver Training on SEO:
- Provide support to any colleague in need of your skills and expertise.
- Provide guidance with relation to your specialism to any colleague specialising in a different department.
- Collaborate with the Project Managers on your accounts; provide updates on your work, answer SEO related queries, ensure that the SEO portion of the project is on track.
5) Oversee Analytics | Develop CMS Knowledge:
- Apply and develop your knowledge on the use of Google Analytics and HubSpot’s Reporting functionality.
- Handling, filtering, extracting and analysing the data available in Google Analytics, HubSpot and any other reporting tools, in order to produce valuable insights to help demonstrate the
