<p><strong>ABOUT DR. BERG NUTRITIONALS</strong></p> <p>Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. With nearly 15 million YouTube subscribers, 7,000+ educational videos, and one of the most-trafficked health education websites in the world, Dr. Berg has built a massive audience — but that authority is underrepresented in the AI search platforms that increasingly shape how people discover health information. </p> <p>We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. </p> <p><strong>ROLE SUMMARY</strong></p> <p>We’re hiring a part-time SEO Strategist to lead an authority-first AI search strategy for DrBerg.com and Shop.DrBerg.com. </p> <p>The central challenge: Dr. Berg has massive authority in video and traditional search but is underrepresented — and sometimes actively displaced by competitors — in AI search answers on health topics he should own. This role will architect the strategy to make Dr. Berg the most defensible, retrievable, and commercially relevant voice on high-value health questions across ChatGPT, Perplexity, Gemini, and Google AI Overviews. </p> <p>You’ll design topic authority clusters, build an entity trust framework, create a citation magnet strategy, coordinate with an AI content pipeline and medical review system, and guide how millions of people find Dr. Berg’s content and products — with traditional SEO as the foundation, not the ceiling. </p> <p><strong>This is not a maintenance role. </strong>You’ll be building something new — a 12-month phased program that sequences topic authority, entity trust repair, and buyer-intent capture in the right order. </p> <p><strong>WHY JOIN DR. BERG NUTRITIONALS</strong></p> <ul><li>Lead AI search strategy for one of the most-trafficked health education websites in the world </li><li>Own a high-visibility, greenfield program with direct executive and founder support </li><li>Shape how AI platforms understand, cite, and recommend a major health brand </li><li>Collaborative, mission-driven team focused on helping people live healthier lives </li><li>Competitive compensation and opportunities for expanded scope as the program grows </li></ul> <p></p> <p><strong></strong><strong>WHAT YOU'LL DO</strong></p> <p><strong>AI Authority & Entity Trust Strategy</strong> </p> <p><em>This is the primary focus of the role.</em> </p> <ul><li>Audit Dr. Berg’s current presence across AI platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) — identify where he’s cited, where he’s ignored, where competitors fill the gap, and how his entity frame is characterized </li><li>Design and prioritize topic authority clusters (“battleground clusters”) based on existing Berg authority, search and query demand, commercial value, practical translation gaps, and citation defensibility </li><li>Architect the entity trust layer — credential framing, methodology pages, medical review visibility, and strategic “where Berg agrees and differs from mainstream guidance” positioning </li><li>Develop citation magnet concepts — symptom maps, root-cause frameworks, diagnostic tools, calculators, and evidence tables designed to be cited by both humans and AI retrieval systems </li><li>Build the strategic sequencing: topic authority first, entity trust in parallel, buyer-intent capture last — and hold the team to that order </li><li>Define the publishing architecture: what lives on the main domain vs. a reference subdomain vs. third-party surfaces, and why </li></ul> <p><strong>AI Content Pipeline & Search Optimization</strong> </p> <ul><li>Drive topic selection for the AI content pipeline by identifying high-value clusters, AI citation gaps, and content opportunities — organized by authority clusters, not just keyword volume </li><li>Classify every content asset by governance tier (consensus-friendly, Berg extension, or contested) before it enters the pipeline </li><li>Coordinate with the AI Automator Engineer to ensure all AI-generated content is optimized for LLM retrievability — direct answers first, mechanism layers, structured FAQ blocks, proper citation formatting, and schema markup </li><li>Coordinate with the medical review system to ensure credentialed co-authorship signals (MD/PhD bylines, reviewer markup, lastReviewed dates) are visible to both users and AI retrieval systems </li><li>Design content architecture for each cluster: canonical authority pages, FAQ cluster pages, mechanism explainers, symptom/pattern pages, and action/decision pages </li><li>Track per-article organic traffic and AI citation performance; feed data back into topic selection and cluster prioritization </li></ul> <p><strong>Technical SEO & Site Health</strong> </p> <ul><li>Conduct monthly technical SEO audits and maintain site health at or above target thresholds </li><li>Monitor and resolve crawl errors, broken links (404s), redirect issues, mixed content, and indexability problems </li><li>Own robots.txt, XML sitemap, and canonical tag configuration </li><li>Track and improve Core Web Vitals (LCP, CLS, INP), page speed, and mobile usability </li><li>Own schema markup strategy — including MedicalWebPage type, author/reviewer structured data, and lastReviewed fields </li><li>Log, triage, and track technical fixes in project management tools; escalate development issues and ensure resolution before the next audit cycle </li></ul> <p><strong>Measurement, AI Citation Tracking & Reporting</strong> </p> <ul><li>Validate Google Analytics (GA4), Google Tag Manager, event tracking, and conversion tracking </li><li>Build and maintain an AI citation measurement system tracking: share of mention, recommendation rate, citation quality, entity framing, buyer-intent appearance, competitor substitution, and topic-cluster ownership </li><li>Run target prompt audits: top 25 prompts monthly, full 100 quarterly, across all major AI platforms </li><li>Judge every asset by movement — did mentions rise, did recommendations rise, did citations improve, did critics define the frame less — not just “did we publish” </li><li>Deliver reports on a consistent cadence: </li></ul> <p> Weekly — Traffic & Performance Report (organic traffic, engagement, bounce rates, conversions)</p> <p> Weekly — Keyword Ranking & Visibility Report </p> <p> Monthly — Technical SEO & Site Health Report </p> <p> Monthly — AI Citation Audit (share of mention, entity framing, competitive displacement) </p> <p> Monthly — Backlink Report (active backlinks, acquired/lost, domain authority) </p> <p><strong>Backlink Building & Authority</strong> </p> <ul><li>Assess the current backlink profile, identify broken or low-quality links, and research high-authority link targets aligned with the cluster strategy </li><li>Execute outreach campaigns (digital PR, earned media, strategic partnerships) to acquire high-quality backlinks from authoritative health and wellness publications </li><li>Support selective third-party trust transfer — podcast appearances with transcript pages, guest explainers on aligned sites, and syndication of citation magnets </li><li>Coordinate with the medical reviewer bench and credentialed co-authorship system to build organic authority signals </li><li>Document, track, and report on backlink placements and domain authority gains </li></ul> <p><strong><br></strong></p> <p><strong>WHAT YOU'LL BRING</strong></p> <p><strong>Required</strong> </p> <ul><li>5+ years of hands-on SEO experience with demonstrated strategic thinking — not just tactical execution. You should be able to design a 12-month phased authority program, not just run monthly audits </li><li>Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs) in a YMYL vertical </li><li>Demonstrated understanding of how large language models retrieve, weight, summarize, and cite health content — not just awareness that AI search exists, but hands-on experience or a clear framework for engineering content to improve AI citation outcomes </li><li>Experience designing topic authority cluster architectures — canonical pages, FAQ clusters, mechanism explainers, symptom pages, and decision pages organized around core topics, not just flat keyword lists </li><li>Understanding of E-E-A-T as it applies to YMYL content in AI retrieval — specifically how credentialed authorship, medical review signals, and schema markup influence citation probability </li><li>Experience with or strong conceptual understanding of entity optimization — how AI systems build entity profiles, what signals strengthen them, and how to repair a “known but not default-authoritative” trust frame </li><li>Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope </li><li>Strong working knowledge of Core Web Vitals, schema markup (including medical content types), redirects, canonicalization, and mobile optimization </li><li>Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar) </li><li>Ability to translate complex strategy into clear, actionable recommendations for both technical and non-technical stakeholders </li><li>Strong written communication and reporting skills </li></ul> <p><strong>Preferred</strong> </p> <ul><li>Experience in health, wellness, nutrition, or supplement industry — particularly with FDA/FTC content compliance considerations </li><li>Familiarity with WordPress and publishing workflows </li><li>Experience with structured data markup for medical content — MedicalWebPage schema, author/reviewer markup, lastReviewed fields </li><li>Experience working with credentialed co-authorship or medical review systems </li><li>Experience with AI citation tracking tools (Searchable.ai, Profound, or similar) </li><li>Experience with content optimization platforms (Surfer SEO, Clearscope) </li><li>Experience partnering with AI engineers, content teams, and compliance teams in a cross-functional workflow </li></ul> <p><strong><br></strong></p> <p><strong>Tools You’ll Use </strong></p> <p>Google Search Console · GA4 · Google Trends · Ahrefs · SEMrush · Screaming Frog · Surfer SEO · Rank Math · PageSpeed Insights · AI citation tracking platforms · Trello · ClickUp · WordPress </p> <p><strong><br></strong></p> <p><strong>Work-from-Home Requirements</strong> </p> <ul><li>Up-to-date Mac or Windows computer with anti-virus protection </li><li>Reliable high-speed internet connection </li><li>Quiet, distraction-free workspace </li><li>Tech-savvy and comfortable learning new tools </li><li>Comfortable using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive) </li></ul> <p><strong><br></strong></p> <p><strong>POSITION DETAILS</strong></p> <p><strong>Pay Range: </strong>$65–$85/hour depending on experience </p> <p><strong>Hours: </strong>15–20 hours per week </p> <p><strong>Location: </strong>Fully Remote within the US </p> <p><strong><br></strong></p> <p><strong>HOW TO APPLY</strong></p> <p>Submit your resume along with: </p> <ol><li><strong>Pick one health topic </strong>(e.g., insulin resistance, intermittent fasting, electrolyte supplementation). Search for it in ChatGPT and Google AI Overviews. In 1–2 paragraphs, describe what you observe about which sources get cited, why, and what a health brand would need to do to become the default-cited authority on that topic. </li><li>Examples of organic growth or AI citation results you’ve driven </li><li>Your availability and hourly rate expectations </li></ol> <p></p> <p><em>Dr. Berg Nutritionals is an equal-opportunity employer. We welcome applicants from all backgrounds. </em><em><em>We are not currently hiring international contractors. </em></em></p>