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Sr Manager Marketing - Market Shaping
Meet the team: Joining the Product & Channel Marketing team, the Sr. Global Brand Strategy Manager, Market Shaping will play a pivotal role in transforming Dexcom CGM beyond just a glucose management tool by redefining market categories, seizing the opportunity created by converging clinical evidence, regulatory shifts, and technological innovation across new disease areas. This role focuses on strategic intelligence, opportunity assessment, and execution of market-shaping initiatives that influence clinical practice, policy, and stakeholder behavior globally. Where you come in: You will lead cross-functional teams to create category growth beyond traditional diabetes care, positioning Dexcom as a leader in integrated metabolic health solutions with a focus on: * Market Intelligence & Strategic Analysis: coordinate a cross-functional working group, continuously assess trends and opportunities for Dexcom, by monitoring global clinical, regulatory, and policy trends impacting monitoring device adoptions. Support whitespace analysis and develop strategic insights from real-world evidence, KOL perspectives, and health economics data. * Opportunity Assessment & Value Proposition Development: Drive development of strategic frameworks and compelling value propositions for patients, HCPs, payers, and policymakers across varying disease areas using structured frameworks (e.g., STEP analysis, value vs. effort matrices). * Market Shaping Strategy & Execution: Oversee execution of market-shaping initiatives across regions, ensuring alignment with corporate objectives and measurable impact to influence guidelines, reimbursement, and stakeholder perceptions. Coordinate cross-functional teams to deliver integrated campaigns (policy advocacy, HCP education, patient engagement). * Performance Measurement & Adaptation: Establish KPIs for market-shaping activities (e.g., guideline inclusion, access expansion, adoption metrics) and implement feedback loops to refine strategies based on real-world outcomes. * Partner with Market Access, Medical Affairs, and Regional Marketing to validate evidence packages and influence guidelines and reimbursement pathways. * Mentor and develop junior team members, fostering a culture of strategic thinking and collaboration. What makes you successful: * You have at least 7–10 years in strategic marketing, market access, or health policy within medtech, pharma, or healthcare consulting. * Bachelor’s degree in business, marketing, life sciences, or related field (Master’s preferred). * Proven leadership experience managing global initiatives and influencing executive-level decisions. * Strong analytical and strategic foresight skills; experience with scenario planning and business development. * Demonstrated ability to manage cross-functional teams and mentor talent. * Experience in diabetes, cardiovascular, renal, or women’s health markets; familiarity with CGM technology and health economics preferred. * Excellent presentation, written, and oral communication skills. * Cultural agility and global mindset: comfort with ambiguity and ability to drive clarity in evolving markets. What you’ll get: * A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community. * A full and comprehensive benefits program. * Growth opportunities on a global scale. * Access to career development through in-house learning programs and/or qualified tuition reimbursement. * An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve. Travel Required: * 5-15% Experience and Education Requirements: * Typically requires a Bachelor's degree with 13+ years of industry experience. * 5 - 8 years of previous people management. Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option. Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Dexcom’s AAP may be viewed upon request by contacting Talent Acquisition at talentacquisition@dexcom.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Dexcom Talent Acquisition at talentacquisition@dexcom.com. Meritain, an Aetna Company, creates and publishes the Machine-Readable Files on behalf of Dexcom. To link to the Machine-Readable Files, please click on the URL provided: To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications. Salary: $135,100.00 - $225,100.00
