Sr Performance Marketing Manager, Paid Digital

About the position

LendingClub is seeking a strategic, execution-focused Sr Performance Marketing Manager to drive new customer acquisition across paid digital channels. This role will partner closely with the Director of Performance Marketing to optimize and scale programs across paid search, paid social, and display, with the opportunity to expand into additional growth channels over time. You’ll combine hands-on channel expertise with strong analytical rigor to drive measurable business outcomes. This is a high-impact role requiring strong cross-functional collaboration, disciplined testing, and continuous performance optimization.

Responsibilities

  • Own and manage Paid Search, Paid Social, and Display campaigns for the Personal Loans product
  • Partner with agency and analytics teams to optimize performance across additional channels, including Direct Mail, Affiliates/Partners, Email, and Cross-Sell initiatives
  • Monitor daily, weekly, and monthly performance trends, proactively identifying opportunities to improve efficiency and scale
  • Translate performance data into actionable insights and strategic recommendations for senior leadership
  • Lead creative and landing page testing initiatives to improve conversion and ROI
  • Collaborate cross-functionally with Legal, Product, Operations, Finance, and Analytics to launch and scale new initiatives
  • Manage campaign execution from planning through launch and optimization, ensuring timelines and business goals are met

Requirements

  • 6+ years of experience in performance, growth, or digital marketing roles
  • Strong hands-on experience with platforms such as Google Ads, DV360, The Trade Desk, Meta, and YouTube
  • Deep analytical orientation with the ability to synthesize data into insights and KPIs (SQL experience a plus)
  • Experience managing agency relationships or working closely with performance marketing partners
  • Familiarity with marketing analytics platforms and marketing technology, including tracking mechanisms such as cookies, pixels, and UTMs
  • Strong communication skills with the ability to influence cross-functional stakeholders
  • High attention to detail with strong organizational skills and ability to manage multiple priorities
  • Bachelor’s degree in a related field; or equivalent work experience

Benefits

  • medical
  • dental
  • vision plans for employees and their families
  • 401(k) match
  • health and wellness programs
  • flexible time off policies for salaried employees
  • up to 16 weeks paid parental leave
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