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Strategist, CRM Analytics & Insights

May 11, 2026

Job Description<div><div>The Role</div><div>The Strategist, for CRM Analytics & Insights plays a pivotal role in leveraging customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands. This role blends strategic thinking with hands-on analytics, supporting CRM campaign performance, customer lifecycle insights, and cross-functional collaboration. The ideal candidate will have experience in CRM analytics, marketing technology, and data storytelling, with the ability to translate insights into actionable strategies. </div><div>What You’ll Do</div><div><ul><li>Analyze CRM influence on customer lifecycle engagement, retention, and conversion. </li></ul></div><div><ul><li>Collaborate with product development and provide requirements to further CRM performance dashboards and reports using tools like Tableau or Power BI. </li></ul></div><div><ul><li>Collaborate with marketing and media teams to identify key questions and deliver actionable insights. </li></ul></div><div><ul><li>Support campaign measurement, closed-loop reporting, and customer profile analysis. </li></ul></div><div><ul><li>Translate complex data into strategic recommendations for CRM optimization. </li></ul></div><div><ul><li>Work with data scientists and engineering teams to ensure data quality and integration across platforms. </li></ul></div><div><ul><li>Contribute to the development of CRM measurement frameworks and best practices. </li></ul></div><div><ul><li>Support CRM system enhancements and data ingestion requirements. </li></ul></div><div><div>Your Skills & Abilities (Required Qualifications)</div></div><div><ul><li>Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field. </li></ul></div><div><ul><li>4+ years of experience in CRM analytics, digital marketing, or customer lifecycle analysis. </li></ul></div><div><ul><li>Proficiency in CRM platforms (e.g., Salesforce, Adobe Experience Platform) and marketing automation tools. </li></ul></div><div><ul><li>Experience with data visualization tools (e.g., Tableau, Power BI) and querying languages (e.g., SQL, Python). </li></ul></div><div><ul><li>Strong analytical and problem-solving skills with attention to detail. </li></ul></div><div><ul><li>Excellent communication skills and ability to present insights to non-technical stakeholders. </li></ul></div></div><div><div><ul><li>Ability to work independently and collaboratively in a cross-functional environment. </li></ul></div><div> <div>The salary range for this role is ($83,800 - $127,300). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. </div><div>Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. </div><div>Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. </div></div></div> GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting <a href="https://search-careers.gm.com/en/working-at-gm/total-rewards" target="_blank" rel="noopener noreferrer">Total Rewards resources</a>.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit <a href="https://search-careers.gm.com/en/how-we-hire" target="_blank" rel="noopener noreferrer">How we Hire</a>.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, <a href="mailto:Careers.Accommodations@GM.com" target="_blank" rel="noopener noreferrer">email</a> us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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DISCLAIMER

Get Hired Faster With COMPANY_NAME!

1: COMPANY_NAME Smart Tools and Direct Employer Connections Help Speed Up Your Hiring Process

2: With Better Matches, Real-time Job Alerts, and Direct Employer Responses, COMPANY_NAME Helps Many Candidates Secure Interviews and Job Offers Within 15 to 30 Days!

3: The Type of Resume You Need to Get Priority Placement

4: Browse Full-Time, Part-Time, and Freelancing Roles With COMPANY_NAME

5: COMPANY_NAME Helps You Grow Your Career

6: The Easiest Way To Find A Job

7: Find Roles That Offer Growth, Culture & Benefits

8: Get Support With Resume, Interviews & Career Planning

9: Your Future Starts Today

10: Get Hired Within 15 to 30 Days With COMPANY_NAME

Strategist, CRM Analytics & Insights

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

5. HOW DO YOU PROCESS INFORMATION?

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

8. HOW TO PRIORITIZE WORK?

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

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