YouTube Strategist (Formato largo)

<h2>Objetivo del rol</h2><p>Buscamos un/a estratega de YouTube con experiencia comprobada creciendo canales mediante estrategias de contenido long-form, storytelling, retención y packaging.</p><p>Esta posición no es operativa únicamente.<br>Necesitamos una persona con visión estratégica, pensamiento analítico y alto nivel de ownership, capaz de construir sistemas de crecimiento sostenibles dentro de YouTube.</p><p>La persona ideal entiende profundamente:</p><ul><li><p>CTR</p></li><li><p>Watch Time</p></li><li><p>Retención</p></li><li><p>Storytelling</p></li><li><p>Packaging</p></li><li><p>Títulos y thumbnails</p></li><li><p>Psicología de audiencia</p></li><li><p>Sistemas de escalabilidad de contenido</p></li></ul><hr><p>Responsabilidades principales</p><ul><li><p>Diseñar la estrategia integral de crecimiento para YouTube.</p></li><li><p>Crear conceptos y formatos de contenido long-form.</p></li><li><p>Desarrollar estructuras narrativas de alta retención.</p></li><li><p>Escribir guiones para videos, podcasts e entrevistas.</p></li><li><p>Diseñar estrategias de packaging:</p><ul><li><p>títulos</p></li><li><p>thumbnails</p></li><li><p>hooks</p></li><li><p>estructura visual</p></li></ul></li><li><p>Analizar métricas del canal y proponer iteraciones estratégicas.</p></li><li><p>Investigar tendencias, formatos y patrones de canales top globales.</p></li><li><p>Dar feedback estratégico a edición y producción.</p></li><li><p>Coordinarse con diseño, edición y talento.</p></li><li><p>Detectar oportunidades de escalabilidad del canal.</p></li></ul><hr><p>Perfil ideal</p><p>Buscamos una persona:</p><ul><li><p>Extremadamente estratégica.</p></li><li><p>Obsesionada con YouTube y comportamiento de audiencia.</p></li><li><p>Con experiencia creciendo canales relevantes.</p></li><li><p>Con criterio creativo y analítico al mismo tiempo.</p></li><li><p>Con alto ownership y autonomía.</p></li><li><p>Capaz de pensar en sistemas y no solo en piezas individuales.</p></li><li><p>Que entienda cómo convertir contenido en crecimiento sostenible.</p></li></ul><hr><p>Requisitos clave</p><ul><li><p>Experiencia comprobable creciendo canales de YouTube.</p></li><li><p>Experiencia fuerte en contenido long-form.</p></li><li><p>Dominio de storytelling y retención.</p></li><li><p>Conocimiento avanzado de:</p><ul><li><p>CTR</p></li><li><p>Watch Time</p></li><li><p>Audience Retention</p></li><li><p>Packaging</p></li><li><p>A/B testing</p></li><li><p>Thumbnail strategy</p></li></ul></li><li><p>Experiencia trabajando con podcasts o formatos conversacionales.</p></li><li><p>Entender tendencias digitales y economía de atención.</p></li><li><p>Excelente criterio visual y narrativo.</p></li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...